Energy Drink Ad... C&C please

[simplicity]

This is an 8.5"x11" advertisement I made for class for an energy drink company I created. The energy drink is a healthy alternative compared to other energy drinks. The ad can use to colors besides black and white. I went for a design that is different than other energy drinks with a concept that emphasizes healthy and alternative types of energy. I will be making two other ads with different concepts but I havent come up with those yet. I will maybe use water energy or solar energy. What other types of alternative energy do you think would work well? I made one for oil, but i'm not sure if I want to portray my product as that type of an energy source if that makes sense. What are your thoughts?

http://i278.photobucket.com/albums/kk92/danimal1010/oomphwindmill-2.jpg

[PSPDan]

I'm not sure if it's just me, but the first can seems to be at a strange angle to the windmill.

I'm also not sure about the tagline font, or maybe it's just the fact that it's all in capitals.

I like the concept but I don't feel like it's working at the moment.

Maybe it needs to focus more on the cans, because when I look at it quickly it just looks like a photo of a wind farm with oddly decorated windmills.

[John G]

I can't read the logo

[PSPDan]

I can't read the logo

I expect thats because the image was compressed for uploading and lost a lot of quality.

[balou]

I like the concept. I agree with PSPDan though, the cans aren't at a correct angle to the windmills. How about correcting the angle and then showing a can image on the bottom right with the tagline "Healthy Alternative Energy". That tagline needs a little more energy. Not wild about the font choice/all caps. I'd make the logo bigger (oh man, did I really say that?).

[chillwiddastill]

Personal opinion but I think the b&w could be more contrasted so the black is, erm, blacker and the white, brighter. I feel colour would work better thoiugh - although it would be difficult to see the cans against the blue sky...

The logo at the top doesnt seem to stand out against the b&w so maybe use a black bar at the top of the ad to give a sharp contrast between the 2 as the logo looks quite pixely (sure most of it is due to compression for GDF)

I love the concept of the cans on the windmills, I think that adds texture to the add and its something that people can talk about - none of this gives you wings rubbish! not only that, the logo kinda represents a turn in motion somehow...

Maybe work on the angles of the cans a little and add some blends, gradients and drop shadows to make them look more realistic. Mind you, the light source appears to be coming from the left so maybe this wouldn't be necessary.

Im sorry if this looks like im picking faults because im really not just mearly giving you my critique.

[chillwiddastill]

I agree with Balou with this:

[quote=balou] showing a can image on the bottom right with the tagline "Healthy Alternative Energy". That tagline needs a little more energy.

[vtwin_gary]

i would look at some other colors for your drink. it looks to much like sugar free red bull now.
maybe zoom in on the pic so that the cans/windmills are larger
i'd also consider removing the logo from the sky to let the focus be the cans/windmills

good luck & keep us posted

[INDY GS]

the logo needs more oomph.

and ditto on the other crits. The concept is interesting, but this lacks punch and ENERGY.

[Tea]

I'm in agreement with the group. Great concept, needs to be worked with a bit. As INDY said, lacks energy and that's one of your ideas.

I'd at least be playing with the wind that moves these suckers.

[CkretAjint]

I concur... Maybe some modern hip flourishes?

[John G]

cut out the propellers and spin'em

spinit'round your head like'a helicopter...
but keep your shirt on

(hopefully someone else has heard that song)

[createdirector]

I love the concept, it is a great start! I agree that the angle of the windmills is a little weird and generally you want the product or the can in this instance to be the main focus and not be looking around the windmill to see the product, although the color on the can helps with that.

In addition I love the idea of playing with the wind to give it movement.

[PSPDan]

The thing that bothers me the most is the way the tag line is presented. It almost feels as though someone is shouting the words at me. This would generally be ok for an energy drink I suppose, but it seems like the words "Healthy alternative energy" are not hard-hitting enough to be portrayed in that way.

If that makes any sense whatsoever.

[createdirector]

The thing that bothers me the most is the way the tag line is presented. It almost feels as though someone is shouting the words at me. This would generally be ok for an energy drink I suppose, but it seems like the words "Healthy alternative energy" are not hard-hitting enough to be portrayed in that way.

If that makes any sense whatsoever.

I can understand that....maybe you should look at doing something with the wind and putting the tag line somewhere in the wind to create movement, but careful to make it still readable.

[simplicity]

Thank you for all the post so far. Keep picking my stuff apart i don't mind it at all. It will only will make my designs better and make me a better designer. The typeface cannot be changed as well as the colors or logo. This is part of a semester long brand identity project. The colors are similar to sugar free redbull but if you could see the hard copies I have produced for my company so far they don't look nearly as close. I do say what you're saying though. Also, when people think of RedBull I don't think they think of the sugar free colors first. Just my opinion about that. Futura is my company typeface. I think it being in all caps was the problem with the tagline. I have a critique for my ads tonight so I will be posting revisions soon. Thanks for all the help again.

[furiouSPEED]

I am afraid of children started drinking Energy Drink early for the toys.

[simplicity]

Ok here is another concept. Let me know what you think, please.

http://i278.photobucket.com/albums/kk92/danimal1010/oomphgastankweathered-2.jpg

I'm not quite finished touching up the windmill one, but when I am I will post it again.

[stevenvg]

when I think of 'Oomph!' I always get a band in mind http://www.oomph.de I see that this band is a corporation, the only thing I don't know is if they globally trademarked their name or not, as it is exact the same with the exclamation mark.

for the first concept I have trouble with reading the oomph! part, but I read you were busy with that. As far as the 2nd goes, I don't know if that would be noticeable enough for viewers.

my 0.02$

[PSPDan]

Ok I prefer the second one. But it isn't noticeable enough as has already been said. I need to really look closely and read the text to realise that it's advertising an enegery drink. It would be better if you could look at it and be like "wow oomph! looks like a cool energy drink" rather than "umm... what's that? 'oomph!'? ah its an energy drink".

If my poor forum acting skills make sense to you.

[SM.]

for an energy drink ad theres no energy in the image.

[simplicity]

Oil is a source of energy as well as wind. Maybe the concept just isnt coming across well enough. I am getting mixed emotions everwhere I show this some love and some hate. These ads are supposed to make you think, but they don't seem to be my idea accross. Thanks for the comments again.