More Innovative Advertising

[Red Kittie Kat]

http://www.wackyarchives.com/featured/hands-down-for-creativity.html

(some I have seen before but there are a lot here I haven't)


http://www.wackyarchives.com/wp-content/uploads/2008/05/014_plusodin.jpg



http://www.wackyarchives.com/wp-content/uploads/2008/05/016_plusodin.jpg

[BJMRGTIVR6]

Very nice. Yes a few new ones to me too Kittie.

[garricks]

Nice. If only the bosses would allow that kind of creativity -- and budget.

[budafist]

I like. Would be wonderful to have clients that let you think. Like really think imaginatively.

[Riefnu]

I like. Would be wonderful to have clients that let you think. Like really think imaginatively.


Buda is scaring me.:eek:

[budafist]

Which part was frightening?

[urstwile]

I don't have a picture of it here at home, but several years back, the agency I work for did a pro bono thing for the San Diego Food Bank, where we placed nutritional labels on the outside of garbage cans throughout the downtown area (one of the areas with a large concentration of homeless people).

[budafist]

I don't have a picture of it here at home, but several years back, the agency I work for did a pro bono thing for the San Diego Food Bank, where we placed nutritional labels on the outside of garbage cans throughout the downtown area (one of the areas with a large concentration of homeless people).


Cool! I'd love to do stuff like that. Is that agency stuff? Do freelancers ever get those kinds of jobs?

[Riefnu]

You could do it as a personal advertisment campaign buda. Like a artistic act that advertises.


It can be your Campbells soup cans.

[Broacher]

Q: If you believe that great design requires great clients--how do you convert a 'typical' client into a great one?

In essence, what is the best way to sell creative risk?

Sites like the one here that RKK posted DO help us. They clearly demonstrate that it is not the FORM that dictates the power of communication, it's the creative IDEA behind the form. Creative, new, and innovative ideas are risky--otherwise they wouldn't work at all. But when they work, they blow away the competition, making everything else just background noise.

The late, great David Ogilvy once said that you can always tell that you have a truly great new idea in advertising when the first reaction from everyone around the board table is a gasp. In his long, illustrious career, he claims to have experienced this only 12 times.

But that's what keeps us all going--or should. Right?

[Ben Kessler]

I like these pics because instead of feeling like I'm walking around with a shopping bag, I would feel as though I were holding hands with a monkey. This would give me an edge over the rest of the people walking around. They call this "The Elusive Monkey Advantage."

Or you could choose to hold hands with a bear. If anyone got all up in my face while I was out shopping, I would just be like, "You really want to step to me? Why don't you tell it to my homie the bear?" You can bet they'd step off, or maybe even run away screaming.

That's Right! Bear's Gonna Get Ya!

[CkretAjint]

*smacks Ben upside his head with my "bear"*

:p

[budafist]

It would be interesting ganging up with a team that only dealt with guerilla advertising. One that isn't an agency...

My fiance's work sometimes does illegal advertising it is all in the budget though. Stuff like graffiti for companies. Then they get caught or complained about and then the next day they go around cleaning it all off. The companies pay their fines and pay for the clean up.

[urstwile]

In the case of the project I mentioned, it was actually a partnership with the San Diego Food Bank and a local casino. Completely pro bono, costs paid for by the casino. The only caveat was that the nutrition stickers had to be easily removed from the trash cans. I don't remember if there was an agreement with city services to go ahead and do it (I don't typically get involved in that end of things). It was our agency that came up with the idea and executed it, however.

[Riefnu]

They are taking pages from city artists and turning it into advertisement. Artists like the man in the New York subway that did paintings on the walls, or the ones that go around doing 3-d chalk drawings on the sidewalks. Just instead of someone doing art, it's a company trying to ride the fashion wave and sell something.

[budafist]

Don't company's always try to ride the fashion wave?