swoosh logos

[Drorain]

What is the theory behind swoosh logos, everyone has em, as you can see on showcase forum i was working on one as well...dont worry dropped that one! why does this solution appeal to so many, when they can fade so fast, look at comcast, and so many others using it.





<img border="0" src= "http://www.grivakisgraphics.com/images/banner.gif">



- Everyday, all the time, without fail!

[benjo]

<img border="0" src= "http://www.faithimage.com/images/FaithImage.gif">

Thats me and it looks like a swoosh but at the time it was cool okay.



No just playing. I guess everyone liked that trend but I think I'm going to change it now. It's actually a F & and an I for Faith Image.



As I become a better designer I grow with new ideas. At the time influence dictated to me the idea.



Their is nothing wrong with the swoosh and if it is used I think it can still look good but expirementing with new ideas is always best. Geomtrical shaped logos are easily reconizable and make a great imact. I think my next workaround will be a geometricaly shaped logo.

<img border="0" src= "http://www.cbcamerica.com/images/webshots/benjobanner.jpg">

[Drorain]

i'm young in my career, just i'm curious on trends and what remains solid. everyone would want that logo that lasts 10 years, but its hard sometimes

<img border="0" src= "http://www.grivakisgraphics.com/images/banner.gif">



- Everyday, all the time, without fail!

[benjo]

Everyone changes there logo every ten years at least. It has to be that way so if you make something really nice in 10 years from now it might still look nice but be changed abit.



Thats the world we live in it's no biggie. If you look everyone changes there logos Citibank, Apple, Microsoft, Budweiser, Pepsi etc.

<img border="0" src= "http://www.cbcamerica.com/images/webshots/benjobanner.jpg">

[D-Zine]

Everyone has to "keep up" with the times and the changing trends, same with changing of ad campaigns and tag lines....it all falls in together. They have to change their image once in awhile to keep up with the times...like Benjo said---its the world we live in...no biggie! :o) it's alllll good <img border="0" src= "smileys/smiley14.gif">

<img border="0" src= "http://coastalcarousel.com/GDF/mataSIG.jpg">



Who says doodling isn't constructive?!

[Drorain]

thank god they change, keeps us employed

<img border="0" src= "smileys/smiley4.gif">

<img border="0" src= "http://www.grivakisgraphics.com/images/banner.gif">



- Everyday, all the time, without fail!

[esquiremedia]

UPS recently upgraded their ugly logo :) Still ugly but more friendly...

I want to have a girl just like daddy did on the side!

[court6478]

Change shows progress and growth. Tastes change with each generation. Some changes are small, as it's important to retain equity in a logo that has been around for generations, ie Coca Cola, Some changes seem good at the outset but backfire. I heard Kodak lost over 60% of their sales when they switched from their yellow package to a blue one. Glad I wasn't the guy to make that decision. Back to the swooshes: I just finished a logo using a combination of 3 swooshes. Tried others that just didn't quite get the idea of energy and movement that the swooshes conveyed. Don't know what the next trend will be. But it will be clean and simple I'm sure.

The 'Lettering Guy' says: 'It's not only what you say, but how well you say it.'

[Ryan8720]

They are just so great. They definitely worked for Nike.

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

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[casedsgn]

I think the swoosh became so popular because it can visually represent so much. Forward thinking, full of energy, all encompassing, infinite space, etc. It's a little over used now days, and a solution that could probably be achieved with a newer more creative approach. This site pl;ays up the overuse of swooshes in logo design, and it's kinda funny too: lekowicz.com/library/logohell/logohell.html (http://lekowicz.com/library/logohell/logohell.html)

[Kool]

That link is funny Case. I think 'Millennium Orbital Crescent Swish!' would be a great name for a band.

http://home.comcast.net/~rnick9/KoolsSig.gif

'I used to be with it. But then they changed what it was. Now what I'm with isn't it, and what's it seems weird and scary to me.' Abraham Simpson

[PrintDriver]

LOL @ Kool. Yeah, but don't know about the 'Swish' part... That might get you killed at some of the places my buddies play at. Yikes!
Funny link Case.

Specialization is for insects...

R.H.

LMAO @ that link.

Not LMAO at my own logo. errrrrrrrr!

http://www.cbcamerica.com/images/webshots/banner-design.jpg
'Adventure, Excitement, A Jedi craves not these things.'
'Anger...fear...aggression. The dark side of the Force are they.'

[Ryan8720]

I like the swoosh. It at least beats the starburst.

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

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[court6478]

I think the challenge to us has been laid down. What will be the next big design element. Let's see your ideas.

http://gallery.cybertarp.com/albums/userpics/19511/Signature.jpg

The 'Lettering Guy' says: 'It's not only what you say, but how well you say it.'

[Ryan8720]

triangles...definitely triangles...

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

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RUN DOS RUN

Ryan8720 said...
triangles...definitely triangles...

Triangles and other geometric shapes.

http://www.cbcamerica.com/images/webshots/banner-design.jpg
'Adventure, Excitement, A Jedi craves not these things.'
'Anger...fear...aggression. The dark side of the Force are they.'

[DeleteYourself]

court6478 said...
I think the challenge to us has been laid down. What will be the next big design element. Let's see your ideas.

I'm hoping it's ambigrams (http://cerulean.st/ambigram/)...

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[sks447]

go to comdex in vegas, everything has a swoosh......f-ing swooshes...cop out's i tell ya.....

[3howards]

i wonder if my logo would be considered swoosh-like?

http://www.3howards.com/new/images/logo_top.gif
http://www.3howards.com/new/images/logo_mid.gif
http://www.3howards.com/new/images/logo_bot.gif

[Ryan8720]

I would consider it swoosh-like. Matter of fact, if you flipped it and pulled the point up farther, it would be the Alero logo:

http://www.4farrish.com/Olds.gif

Of course, my logo has a swoosh too. I made it before the big craze though. I was going for edge. At least, that is what I'm going to keep telling myself.

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

C:\DOS
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RUN DOS RUN

[3howards]

hehe .. i've been dying to redo ours but it seems i'm the only one that feels that .... i want to come up with something that has to do with the origin of 3Howards, the 3 Stooges. but i don't want it to be too playful or comical. that's difficult. of course i think that it's much easier to work on a clients logo as opposed to your own.

Hey mind is a swoosh too. But I tried to despretly hide it in a circle.

http://spy1u255.spyweb1.spymac.com/images/Logo.gif

http://www.cbcamerica.com/images/webshots/banner-design.jpg
'Adventure, Excitement, A Jedi craves not these things.'
'Anger...fear...aggression. The dark side of the Force are they.'

Actually it's an F and an I for Faith Image. Next time I'm just going to redo it by hand. Which I should start thinking about that now shouldn't I?

http://www.cbcamerica.com/images/webshots/banner-design.jpg
'Adventure, Excitement, A Jedi craves not these things.'
'Anger...fear...aggression. The dark side of the Force are they.'

[Ryan8720]

I don't see the F or the I.

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

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[D-Frag]

arghhhhhhhhhhhhhhh i just took on a logo design job, and guess what he asked for...... Im about to make a sign like in Wayne's World, when clients come in, ill just point to a sign that read 'Im sorry, but there is no swoosh logos allowed in this building' it will be perfect!!!


http://gallery.cybertarp.com/albums/userpics/13115/Profile_2.jpg
</div>
http://gallery.cybertarp.com/albums/userpics/13115/war3-16.gif</div>

[DeleteYourself]

Funny, when I looked at your logo I saw a graffiti 'b' slanted at an angle. I just figured the dot was for added style. Interesting.

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[D-Frag]

I thought it was a symbol for keyare....just goes to show what art can do....



censored by the all mighty gods of reality. (http://www.broadjam.com/songtracking/playsonghifi.asp?songID=70045&amp;play_file=6353_70045 &amp;sessionID=AD25B69960314533A78B9AE267360C5E&amp;sessio nINDEX=5525)

No no, it's just an F & I the F goes up and down and the line in the middel is the little line that strikes trough the F. Then the dot starts the I and the bottom swoosh is the remainder of the I.

Gees people! LOL!

[Keyare]

LOL @ D-FRag yeah it kinda does look like an alien thingy...

hey - did anyone else go through the 'woodcut' phase where everything had to be 'woodcut' in the early 90's?

I want the next fad to be GARGOYLES....i think everybusiness needs their own gargoyle. It's about time gargoyles made a comeback. I mean - isn't it about time?

[D-Zine]

Great idea Key. We could all start it and spread it through our areas since we are from all over and then the Gargoyles can take over and make that comeback!!!!

http://coastalcarousel.com/GDF/metatag3.jpg

Who says doodling isn't constructive?!

[Synthed]

the whole swoosh thing is probobly so popular because it just looks so damn cool :P

http://img37.photobucket.com/albums/v114/expired_pill/synthed2copy.jpg

[casedsgn]

Gargoyles....more gargoyles. I'm with Key!

[court6478]

They're everywhere, they're everywhere!!!! Swooshes out the door screaming.

http://gallery.cybertarp.com/albums/userpics/19511/Signature.jpg

The 'Lettering Guy' says: 'It's not only what you say, but how well you say it.'

[pixelmonkey]

i'm going to disagree with a logo lasting just 10 years...

think about some state/ federal agencies, or even Playboy! *now you know where my mind is. BUT some of these logos have stood the test of time, being around for 30 years plus!

chris<pixelmonkey>http://www.graphicdesignforum.com/emoticons/icon_mrgreen.gif

the monkey makes all the girls bounce!
*i'm an aerobics instructor too*

[DeleteYourself]

Good point.

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[Ryan8720]

Keyare said...
LOL @ D-FRag yeah it kinda does look like an alien thingy...

hey - did anyone else go through the 'woodcut' phase where everything had to be 'woodcut' in the early 90's?

I want the next fad to be GARGOYLES....i think everybusiness needs their own gargoyle. It's about time gargoyles made a comeback. I mean - isn't it about time?
Technically that would be grotesques (sp?). Gargoyles are actually water spouts. /emoticons/icon_wink.gif

http://edgewebdesign.org/ryan2.gif (http://www.edgewebdesign.org)

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[Straythought]

Possibly the human mind finds certain shapes and colour combinations pleasing and harmonious. When I say human mind I mean thevisual centers of our brainthatdo a lot of processing before the conscious mind has even been involved.I think we usuallythink of our perception of the worldas beinga literal representation of the outside world (seeing is supose to bebelieveing).Advertising is possiblyso powerful because perception forms a bigpart of our logical and measured response in any situation, without us being fully aware of what the fact that we are being reached on a subconscious level. You can't watch something passively because the brain is automatically processing and linking emotionally to what we see without us being involved consciously. Perception is not easily controlled consciously.


I suspectthat thereare parts of our mind,handeddownto usas a result ofevolution, that respond favourably to certain visual patterns. When we produce these patterns we know because the reaction inconscious thinking is "that looks good".


I'm on about timelessness really - I think design fashions/trends give us variety, but if we can reach an audience on a fundamental perceptuallevel as well as on an intellectual level then the visual side ofthedesign will look good for as long as the human mind takes to further evolve (though the ideas it represents may expire in a much shorter timescale).


Appologies for jotting down so much but it bugs me as to why things are the way they are - so I'm airing my own theories onlineto calm my head down a little bit!


Straythough http://www.graphicdesignforum.com/emoticons/frusty.gif

[Jeff]

Swooshes are sooooo 'dot-bomb' :P

Course I'm guilty of doing a swoosh or two in my time.

b</font>a</font>h</font>!

[gr8one]

I think swooshes are popular because they are an easy way to get a nice, professional looking logo. Just about anything looks goodwith a swoosh next to it.

It's the same reason you see a lot of red, white, and blue colored signs and logos. Easy color combination, stands for America, and requires little imagination!

[Stickwood1]

drorain, is that the Iron Maiden Font??????


Yikes Scoob, it's behind you!

[Drorain]

i forget honestly...It came with a bunch of fonts

- Everyday, all the time, without fail!

[jamodu]

:) I've just recently done this logo which has got some swooshes in it /emoticons/icon_redface.gif
Its for a kite company though - does that make it ok?