Logo critique needed

[radiohead1075]

Hi all,

Attached is a file showing three logo ideas for a new product. It is for a stylish and functional accessory for supporting and allowing two monitors to be rotated from landscape to portrait simultaneously. This logo would be represented on the product and more importantly in our marketing efforts. Any input is appreciated.

Thanks

[CkretAjint]

A all the way.

B is to clunky

and C looks like a restart button.

:)

[Bladez]

^Agreed (tho I do like C as well....but A just seems more suiting)

[double A-ron]

I like A.

[martyng]

I'd say A as well, the font for 'switch' is ok, but maybe try a few different faces with it.

[floatingsmartie]

i also like A, its tidy, straight to the point, i feel B, in comparison, just doesnt work as well. I like the idea of C, but as someone else mentioned it does resemble an on button. maybe trying combining A and C somehow could be cool, but as i said i think A works.

[Randomhero]

A seems like the best concept to me, you might want to mess around with other fonts tho. The font there currently looks pretty dull to me.

B would just be a nightmare to fit anywhere.

C isn't bad, but it reads more like an O or some kind of recycle sign than anything.

[Typically]

font c with the arrow part of a

[Tea]

Yea. What they said. A.

[double A-ron]

font c with the arrow part of a

I was just thinking the same thing.

[radiohead1075]

Thanks for the input. Option A was my choice and it seems that is the one our company is going with – with some slight tweaking.

[marshdesign]

I would not touch B with a 500 foot pole! I mean it!

A looks fantastic!

C= I think I have seen this done before. Many times.

[spendthrift]

The rest two are not comparable to A, to make preference try putting an arrow under the font.

[radiohead1075]

Putting the finishing touches on the logo. Any further input?

[martyng]

The arrow looked better joined and I still don't like the font :)

[Randomhero]

To me it looks like both arrows are coming at me, nullifying the whole "switch" idea. I liked them joined also. The new color scheme is pretty cool tho.

[radiohead1075]

The arrow looked better joined and I still don't like the font :)

Can you describe what you do not like about the font? Just curious...

And the separating of the arrows was done to allow it to be properly molded into the product. I'm not convinced yet that it works with the space in between the arrows either, I have been messing around with the arrows and can not seem to figure it out.

[crazy wabbit]

I like it. one suggestion, make the arrows bigger and play with positioning.

[dwagener]

I like it.. Nice colors!

[CSGdesigner]

I would suggest a font that looks a little more "techie".

[Craig B]

have you considered lowercasing the s in switch? The uppercase S really throws things off balance.

[rowemo]

font c with the arrow part of a

ditto!!! most def!

[martyng]

It's just a little boring, it's simple yes, but just looks like it's missing something. That's only my opinion though

[Thijsjanssen]

First post:
I like C, but it reminds me of the smart logo in one way.
I don't know why.

http://www.channel4.com/4car/media/logos/02-medium/smart.jpg

B is crap... throw it a away immediately.
A is oké as well, but i would go for c


-----------------------------------

Updated post

Take away the S make it small case. Then the balance in the tekst will be better.
And why is the dot of the i a difrent color?
The positioning of the arows is critical for the logo to make it work, if you ask me... You didn't find the right spot so far.
Above the tekst is till now the best place i think.

Good luck with it.

[radiohead1075]

Thanks all for the feedback.

I placed the arrows in the position they are in because it makes the most sense for the way the product works - although something like what "crazy wabbit" suggested could work.

Also, I colored the dot of the i to tie the orange arrow into the text – I have been going back and forth with this, but I sort of like the way it is now.

[crazy wabbit]

Your idea with arrows and text is very good. Pick what you like and go for it. Make sure the arrows are the focus of attention. i like how you have the dot for the i colored.