First Flyer

[klevr]

I made a flyer for a friend of mine that is a stylist and is promoting an upcoming fashion show. Toni & Guy is a worldwide salon, usually specializing in very modern and funky hair. I'm assuming most of it isn't great because I've never made a flyer before, or had any training on how to make one, but I'd love to hear what I can do to make it better! Thanks again!

http://s2.photobucket.com/albums/y29/whendaysblend/?action=view&current=flyer.jpg

Edit: For whatever reason I did the [img] tags but it decided not to post as an image. Too big to use as an attachment as well, sorry :|

[frankster]

Have you contacted them over brand guidelines and legality of such a homemade flyer?

http://www.toniandguy.com/6CB2C/MEDIA/press_office/brand_elements.aspx

[klevr]

No but I know the stylist asked her manager if it would be okay and I assumed as much :rolleyes:

[martyng]

You're a little too close to the right edge with your text, also it doesn't all line up vertically. Why the faded blue box on the left? It doesn't really add anything and it washes out the model. There are also too many different fonts used. It's a simple design so keep the things that make it up simple

[Critter04]

a few thoughts..

the space above the date isn't balanced with the space below it. Also, in the phrase, "NYC Collection Release Party", I would consider changing the color of the word "collection" to match the blue color of the word "party".

I also agree that the space on the right edge needs adjustments.

I like the font you chose for "Toni&Guy".

P.S. In the copy, it says that if your a hairdresser, you don't want to miss this....explain why somewhere.

[frankster]

The font that Tony & Guy is written in is their logo. This is a major UK brand (http://www.toniandguy.com/)

[klevr]

advice
Thanks, I'll fix the alignment tonight. For some reason I thought that aligning the three lines for the date made it look really akward, but now that I look at it again I think it looks more akward with it not aligned. I'll also work on the margins. I added the blue box just to kind of make it more 'funky' because that's kind of the feel I get with the company. I noticed that it does wash out the model, should I put that layer behind the model so she is more clear? Or would it be better to take it out all together? I'll also try to simplify the fonts used. Thanks a lot for the help!

advice
Thanks for pointing out the spacing with the date, I'll definately fix that. I'll also mess with the colors on the words. Do you think it would look better with the wording color matching the color of the side bar? Or is that too light? Thanks again!

[Jonski3000]

For a first effort it's very good, indeed. Seen a lot worse from people who are actually paid to do this kind of thing.

Apart from the spacing and alignment issues mentioned above the only things I would say are bring the model to the front (the blue box is good but not when overlaying the model). Also, where you've burnt out the model's hair to make the word "Catch" stand out is maybe not such a good idea - looks a little weird. Make the type fit the shot.

Aside from the... well done!

[klevr]

Also, where you've burnt out the model's hair to make the word "Catch" stand out is maybe not such a good idea - looks a little weird. Make the type fit the shot.


Ah okay good idea, I'll definately mess with that to make it look better.

[sierng]

I think you are heading in the right direction with your initial design. The typography just needs abit of tweaking as most people have pointed out. I would put the blue strip behind her. I think it compliments her dress and balances it out with the rest of the layout. But thats just me.

[klevr]

http://s2.photobucket.com/albums/y29/whendaysblend/?action=view&current=flyer2.jpg

Is this better at all? I fixed the alignment of the words and the margin on the right side.

Once again, sorry for the annoying photobucket link :|

[Mr_LeE]

the text catch the exciting new...

to

you dont want to miss this.

I think you need to maybe play around with some other san serif fonts here to see what other options are avalible.

it just seems out of place for some reason with that particular typeface.

[SM.]

all the type is too big. let the brand sell it self. and was that the only photo you had to play with?

[vtwin_gary]

much better.
i'd say to make each group of text about 90% of what it is, it is a little to large.
also everything is justified right except the last line, go all out one way or the other ... everything right or each group centered with the longest line right justified with the others.
i would also consider or at least look at moving the photo up (if there is more of it at the bottom) so that there isn't the large gap from the top of her head to the main line of text. (if that is all of the pic) then increase the size of it you could even crop her off the page on the left if need be.

good luck & keep us posted.

[filthydesign]

if you decide to leave the text that large you might want to increase the leading a bit it looks a bit tight to me. Also i agree with LeE on the sans it looks like an arbitrary selection.