Books: Marketing Campaigns

[Nathan Rutman]

I know this is slightly off topic, but can anyone recommend good reading material for marketing campaign theory/execution? I'm a designer at a medium-sized company and therefore am involved with a lot of marketing strategy. I have yet to dive into campaigns, but am recognizing the increasing need for brand awareness among the prospects we market to.

Any help you can give me would be appreciated.

Thanks,
Nate

Nathan Rutman
Corporate Communications Designer
Solvepoint Corporation
www.solvepoint.com (http://www.solvepoint.com)

[Jeff Fisher LogoMotives]

Here's some good resources that combine design, branding and elements of marketing strategy:

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier

Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories), by Helen Vaid

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design. by Judith Evans & Cheryl Dangel Cullen

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, by Alina Wheeler

Designing Brands: Market Success through Graphic Distinction, by Emily Schrubbe-Potts

- J.

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Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives (http://www.jfisherlogomotives.com)

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Member - HOW Magazine Editorial Advisory Board :: HOW Design Conference Advisory Board

Author - 'The Savvy Designer's Guide to Success: Ideas and tactics for a killer career' - from HOW Design Books.

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[Nathan Rutman]

Thanks for the reply, but I am more interested in books on marketing campaigns (strategy, what makes a good campaign, etc), and not just overviews of branding. I'll check out a few titles on your list, though.

Thanks,
Nate

Nathan Rutman
Corporate Communications Designer
Solvepoint Corporation
www.solvepoint.com (http://www.solvepoint.com)