Closing Down Sale

[Invader Xan]

It always seems slightly melancholy, setting an advert for a closing down sale, don't you think? I figure the least I can do is make them something nice.

The mono version of this has already gone to press... I just thought I'd see what you all thought. Maybe get some pointers for future ideas.

What do you think? =)





(incidentally, it's the interlocking lettering I'm asking for critique on...)

'It is better to die standing than to live on your knees.'
-- Che Guevara

Post Edited (Invader Xan) : 1/21/2005 5:36:37 PM GMT

[morea]

it's a shame they're closing down after 15 years! I love the grayscale one. Looks great! The only thing that doesn't hit me quite right with the color version is the color of the boxes behind the text at the top and bottom. I like the layout a lot, and really like they blue color you chose.

Power to the Old Schoolers! and btw, if you can't say something nice, shut the hell up.

[MD]

I like the closing down sale type - But the rest of the type (Franklin Gothic?) looks misplaced and tacked on. Also you should watch out for the type being too close to the edge of the paper when it gets trimmed it may cause problems. For the color version ditch the boxes and change the type color to make it stand out.

I wish I had something clever to put here.......

[Adamosity]

'Closing Down Sale' looks great!, but I do agree with milwaukeedesigner, the rest of the type does look a bit slapped together.
One tip I may offer is that you try and line up your type. Example, 'the' is all alone (type orphan), key it down to the next line, it will make the paragraph flow much better.
And if you want to be really pedantic, you should also line up your paragraphs where needed, Example, there are different spacings between the stores name and 'Must Close...' (in conjunction to the left edge of the page)
Everything regarding this type of work usually follows direct lines; try using guides more often they are there to help.
You may not think that what your doing is much, but it does put a much more professional edge to your work.

[Invader Xan]

Erm... Ok, just to throw together a little defence here (or just to give y'all some more information to go on) I do use guides. All of the time. Import those things into InDesign and use the guides to check alignments (though I'll admit, the colour version is probably better aligned). I like to mix things up a little though. In the words of Leslie Carbaga, make it look a little disordered, in an ordered manner.

A few were silly mistakes (that orphan for instance -- I had to hurriedly make corrections for a deadline). You'll note it looks better in the colour version.

Yes it is Franklin Gothic, and I agree, it wasn't the best choice. Any recommendations for what might work better? I should've chosen a serif... And this is just an advert for a newspaper page, so I didn't worry about type being close to the edges. Thanks though.

The colour of the boxes is just me trying to keep to the complementaries. They wouldn't even be there if I could've found a suitable colour of type to show up against the background. Perhaps white boxes would be better...


Thanks a lot guys, you really know how to keep a man on his toes! =)

I would've taken over the world, but I got distracted by shiny things.

Ooo! Shiny things!

[Silence04]

i think the grayscale one looks great!
only thing is when i glance at it all that i see is closing down sale, nothing else... i think you need to make the name more apparent. maybe a little bit bigger, in white and with a slight black stroke... my 2 cents

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