Corporate identity manual

[Renedh]

Hi everyone,

I noticed that a lot of GD company's make manuals for there customers which discribes the Corporate identity (which colours to use ... how to use the logo files ... which fonts .... how the identity needs to be placed on the cars etc etc )

Do you guys have any examples how i can make such a manual ?



http://www.graphicdesignforum.com/undefinedhttp://www.graphicdesignforum.com/undefined

[kb]

Have you tried a google search for 'Corporate Standards Manual'
If you want, I can e-mail you a few good ones that I have found useful, or have designed myself.

[Renedh]

KB Thank you for you're reaction. English isn't my first language so sometimes finding the right frase to google is hard.

I would defenitly like to recieve the ones you found useful. And if you would like to e-mail those to me i would really apreciate it. (mailadres is in my profile)

http://www.graphicdesignforum.com/undefinedhttp://www.graphicdesignforum.com/undefined

[BOSCOW]

They are all over the web, for most companies you can dowlaod the whole manual.
I have had to do many of them, they are pretty standard for any logo design, stationery etc package.
Here is a simple on I found on the web,
It is the very first link in the google page a pdf to download, this one is nice and basic and should give you a good idea on how they work
www.google.com/search?client=safari&rls=en-us&q=SCTC+logo+standard+manual&ie=UTF-8&oe=UTF-8 (http://www.google.com/search?client=safari&rls=en-us&q=SCTC+logo+standard+manual&ie=UTF-8&oe=UTF-8)

Post Edited (BOSCOW) : 3/5/2005 12:17:44 AM GMT

[LSD-ZIN]

Hey Renedh

I've just finished a corporate id manual for a company I was working for (I handed in my notice today for a fab job! YIIIPPPEEEEE!!!!) Check out www.youngandgault.co.uk/CORPORATEIDMANUAL.pdf - it's quite indepth as people tend to abuse the brand/identity - so you need to issue strict guidelines for imbeciles such that the corporate identity retians it's strength and doesn't look like a mess as it reflects a bad image on the company.

If you type in corporate identity manual on google you'll find loads of manuals - some are just two pages others are like a bible - it's really dependant on how the stregth of the brand image a company wants to portray or whether it's just a cornershop in the end of the day!

[Robert Salzmer]

Just have a look on
http://www.cidoc.net

choose "documentations" from menu.

Enjoy.

If somebody knows manuals not in that lists just drop me a line. Thanks.

[Rick C]

An older book by David Carter called "Corporate Identity Manuals" is the bible of the subject. It is dated so I would also get "Designing Brand Identity" by Alina Wheeler. They are both available on Amazon. I think every designer that deals with identity should have both books in thier library.

[Rus]

Sort of on the same topic...

I've helped create these manuals and unfortunately the only ones that follow it are the designers (usually). It never fails that some secretary will be given the task of creating a presentation and "booger" up the brand.

Sorry, had to rant.

[Jeff Fisher LogoMotives]

Here's another online resource:

http://users.ncrvnet.nl/mstol/

- J.