Presentation methods

[Bern]

Hey guys, I'm pretty new to the forum. Not so new to the business.

I'm currently woking on a logo project for a client that has little vision. In order to sell the most effective and stylish mark, I am going to have to create some mock-ups of promo materials, magazine ads, and imagery showcasing the brand. I have used ads, coffee mugs, t-shirts, envelopes and letterhead, business cards, and plain old "logo in the center of a white space" to do this in the past.
My question is, does anyone have any new or unique ways of doing this? I would have to send these files electronically to the client, so no printing will be involved at this stage. AllI want to do is convince the client that a construction company should NOT use a fancy scriptfont for it's freaking logo!

Any ideas?

Best,
Bern

[Eraser Nubbin]

Maybe show examples of what kind of script that companies in similar fields are using. They may be more receptive to your comments if you have some backup.

Match in the gas tank, boom boom.

[BigNameClient]

Just show the client that there is an adverse connotation with fancy script. But be discreet. Start by showing some wedding invotations. yes that should work. Maybe show fancy script being used in some interior design company. Problem with clients today is they only want what they like. They don't now what they need, and we as graphics Designers need to get it across that they stink at designing and should leave it to those who understand the industry.

[defjoe]

go.. 'HEY your a ****ing construction company... be manly'

that should work!

'I will become the most powerful Jedi ever!'
'I'm the damn designer, bitches!'

Check out my indie comic book!
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[uncle carbunkle]

then do you get to show them the wedding invitations?

::Don't call me Foreman, for I am your Boss::

[BigNameClient]

No, being direct and telling them to be manly negates the need for wedding invitations.