logo help

[cragi]

need some honest feedback on these logo designs (just the logo, not the website). The company is building a software platform that will help bridge mortgage lenders and mortgage brokers. So basically it sorts or 'sifts' home loans...



http://loansifter.com/newlogo.gif
the original one i drew..was just learing illustrator..but it is simple enough..maybe too simple..probably too boxy.. the sifter symbol might not be recognizable?

http://loansifter.com/watch2.gif
the new one..maybe a bit too busy for a logo? too old-fashioned? is it okay to draw that much detail into a logo?

overall, would you say its bad? decent? good?

[lavaspit]

Hey,

Technically, the first one is looking cleaner. Conceptually, getting married to the "sifter" idea might be a misatake. Its just not understandable. The 30 second read is something like: sifter, house, coffe. Through the word loan in there, ok, you're leasing industrial kitchen supplies.

If this is the companies idea then thats pretty much that. If you are the driving force behind the concept I'd go back to sketching.

[cragi]

appreciate the response lavasplit. The issue I'm having is that representation of 'lending' or 'loans' or anything else in the mortgage industry comes back to a house variation (which by itself is completely overused and indistinguishable), so it seems tough to marry it to that, though i try using it with the border. The only recognizeable 'sifter' is the one I'm using.. any suggestions? If I brought out the house more (color, weight), would that do the trick?

[cragi]

like maybe...?http://www.loansifter.com/watch_03.gif

[13yrGuru]

Yes, I'd just like to say that the very first one on the house, looks like a tea kettle, the last one is much better.