Logo design in progress

[tZ]

This is a logo design I am doing for the the zippo center.

They are an online store that specalizes in selling zippo lighters.

Anyhow, the client wanted the design to be very "illustrative" to say the least.

They also wanted lighter to appear as if it has just been thrown showing a portion of the hand in the design.

This is were I am at so far.

any comments or suggestions would be most gratefull.

http://pic5.picturetrail.com/VOL90/2128115/7155676/106654955.jpg

[morea]

I don't think that you need the circle or the red swoosh in the background. You might want to work with the text a bit... I can picture the logo with the lighter as is, and "Zippo Center" to the bottom left below the illustration. My 2¢

I like the illustration of the lighter.

[tZ]

updated:

http://pic5.picturetrail.com/VOL90/2128115/7155676/106718020.jpg

[danedawg99]

I think you have two competing ideas going here. the stamp/circle logo with a swoosh and the lighter flying at the viewer. lose one or the other, they aren't working well together. The lighter coming at us gives a feeling of interactivity which i like.

[keith1]

Get rid of the swoosh and make it into a flame coming out of the lighter then maybe write the words in there. I agreee, it looks like 2 different ideas. The lighter looks good the other stuff is killing it. I would also remove the outlines.

[Mynock]

you're losing the red in the grey or gray

[tZ]

http://pic5.picturetrail.com/VOL90/2128115/7155676/106724787.jpg

[keith1]

I'm not buying it.

[mkdezine]

I think the lighter should be longer for depth...show more chromey-ness , near the outer edge closest to the viewer ..maybe some highlights ... Taking away the swoosh was a great improvement.:-) I often find myself throwing those in ...when im at a stalemate...over-all it is progressing nicely..

[keith1]

You will not throw in swooshes ever again after seeing this http://lekowicz.com/library/logohell/logohell.html

[tZ]

After consulting with the client the final design will be the composition on the left.

However, the client really took aim to the design on the right.

- Thier idea to intergrate the zippo logo into the design.

While I do find that composition a bit more sucessfull because of the zippo identity... I'm quite sure I will never get permission to implement into my design. Even though the store is a online retailer of zippo. Then again who knows... right. ha!

I showed them the design with the implied throwing hand and thank god they choose the one they did. Cause... I honestly did not like that one, but was origionally instructed to see how it worked out. Maybe if I had more time for the technical part I could have come up with something better... but a deadline is a dealine, and vector art is a timly process... which "non designers" don't really get but thats that.

All and all the client seems really satisfied with the end result.

The logo will mainly be used on thier website but, I constructed it in regards to both print and web.

The only thing I am not satisfied with is ironically the part that I took so long to create. I think the lighter looks to "perfect". The perspective is right on and in knowing the results I may have went to a more "illustrative" then "technical" approach.

Thanks to all who commented... especially mynock who brought up the color contrast promblem.


http://pic5.picturetrail.com/VOL90/2128115/7155676/106915970.jpg

[shible]

you can geat mor idea from her :)

[cragi]

I agree with what's been said...the zippo itself looks cool.the rings are unnecessary and the name difficult to read. The red lettering is fuzzy. There is plenty of space at the bottom of the zippo to print the name over without taking anything away from the illustration.