Use it to sell yourself to the company, let them know what you can do for them. Research "sample resume objectives". Try to keep it short and sweet. Everything else, it should be on a coverletter (coverletters should be no more than 2 pages, resume 1). OH! and dont forget to direct it to the specific career field, or generalize it. No more than 1 sentence, if you can help it. A good laid out resume, cant always get you the job.
A well done resume, coverletter, references, porfolio (if needed), and confident interview. Dress professionaly at ANY interview, even if they wear jeans, it lets them know you'll take your job seriously, and shows your professionalism.
Try this: when turning in the resume/coverletter (only), DONT put: porfolio and references upon request. Let them ask for it. BUT do have them with you.
And always, be confident about yourself and abilities. Dress professionaly even when calling about jobs. If you are in your underware, its as if they could tell.
I had a 1 day turn around from being R.I.F. (Reduction in force) from a job, to getting hired on to a new one.
Hope that helps. (a little more than you needed/asked for)
By the way this is what my resume objective says:
OBJECTIVE: To obtain a drafting or graphic design position where I can contribute my creative, observant, computer, quick learning, and leadership skills.
It has been ok'd by multiple colleges and Utah employment center career service people.
If there is no passion in your life, then have you already lived? Find your passion, whatever it may be. Become it, and let it become you, and you will find great things happen for you, to you, and because of you.
A little trick I use when writing in general is Microsoft Word's "synonym" feature. Highlight a word and right-click. On the menu there should be a selection that says synonym. Quite often you can find a word with a similar meaning that is more evocative or appealing. No I didn't use it on this post. I am capable of sounding less than retarded without it.