From adbusters.org
http://adbusters.org/metas/corpo/bla...aker/home.html
"Oh Phil, your timing couldn't be better. On the eve of our Blackspot sneaker launch, you try to commodify the meaning of "peace" with your John Lennon All Star Peace Chuck. (If you didn't know, Converse is now owned by Nike.) So, as Lennon rolls in his grave, we're emboldened with a renewed sense of purpose: to reclaim our culture from corpo mindpancakeers like you.
Enter the world's first global anti-brand: the Blackspot sneaker. A shoe and a message and a vision of the future. We've produced an environmentally friendly sneaker that's a bold statement against sweatshop labor. Our anti-corporate campaign is a shareholder-driven enterprise that prioritizes ethical consumerism and grassroots empowerment. Join us in this quest to create an authentic, non-corporate cool and reassert consumer sovereignty over capitalism.
The Blackspot is an alternative to the commercial, pseudo 'culture' of the mega corporations. Nike has always been the champion of logo culture, its swoosh an icon of global cool. Despite this, Phil Knight flies the flag of a fading empire. His swoosh has been hurt by years of "brand damage" as activists fought against his mindpancake marketing and dirty sweatshop labor.
It's time to rethink the cool. Let's turn shoes into a counter branding tool. Let's buy shoes from an anti-corporation where customers have a say. Let's pit the swoosh against the anti-swoosh. Which side are you on?"
Dog is my co-pilot.
http://adbusters.org/metas/corpo/bla...aker/home.html
"Oh Phil, your timing couldn't be better. On the eve of our Blackspot sneaker launch, you try to commodify the meaning of "peace" with your John Lennon All Star Peace Chuck. (If you didn't know, Converse is now owned by Nike.) So, as Lennon rolls in his grave, we're emboldened with a renewed sense of purpose: to reclaim our culture from corpo mindpancakeers like you.
Enter the world's first global anti-brand: the Blackspot sneaker. A shoe and a message and a vision of the future. We've produced an environmentally friendly sneaker that's a bold statement against sweatshop labor. Our anti-corporate campaign is a shareholder-driven enterprise that prioritizes ethical consumerism and grassroots empowerment. Join us in this quest to create an authentic, non-corporate cool and reassert consumer sovereignty over capitalism.
The Blackspot is an alternative to the commercial, pseudo 'culture' of the mega corporations. Nike has always been the champion of logo culture, its swoosh an icon of global cool. Despite this, Phil Knight flies the flag of a fading empire. His swoosh has been hurt by years of "brand damage" as activists fought against his mindpancake marketing and dirty sweatshop labor.
It's time to rethink the cool. Let's turn shoes into a counter branding tool. Let's buy shoes from an anti-corporation where customers have a say. Let's pit the swoosh against the anti-swoosh. Which side are you on?"
Dog is my co-pilot.
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