This post is brought to you by the letter E and the number 9. Those are the buttons I push to get a Twix out of the candy machine.
"I put my heart and my soul into my work, and have lost my mind in the process."
I'd be hard pressed to name a person who had a greater peripheral influence on my career than Steve Jobs. (Timing is everything, I suppose -- but after spending every thing I had saved to acquire manual graphic skills that were made almost immediately obsolete when I finished school at the same time as the birth of the Macintosh.)
As one of the earliest front-line veterans of the Mac-PC war, I guess I might come across as bitter here if I don't say something nice about the guy's brilliance as a superstar brand-builder.
But to tell you the truth, that whole CEO worship stuff -- no matter what tribe they came up from -- just never sank into me as worth paying much attention to. And frankly, the 'holier than thou' smugness of so many of the Apple brand-zealots still creeps me out, in a kind of Orwellian sense.
Mind you, so does most of what we call contemporary brand building.
Still, the guy did tirelessly champion and trumpet the value of design, and to that we owe him (and Dieter Rams, his inspiration) a lot of gratitude.
I can't imagine the stamina and courage you'd need to carry out and do what he did in the condition he must have been in these last years -- all under the endless scrutiny of the media spotlight.
Hope he had friends and family nearby in his final hours.
Be mighty curious to know if he left any kind of message for this world.
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