As individuals, we are fortunate to have a low barrier to entry in our industry when working freelance or even starting our own company. Unlike a company such as a trucking company or a manufacturing company which may require several hundred thousand dollars if not more, you can often start a design company such as a web design or graphic design firm, with very little money. Unfortunately, it's easy to run this type of business the wrong way - especially when you’re new to running your own company. On the other hand, with a little knowledge, you can avoid a lot of the more common mistakes and increase your chances of still being in business this time next year.
1. Never work on spec. While it may seem tempting, especially when you don't have many (or any) clients yet, it's a quick way to paint yourself into a corner. When you take on a project on spec, you tie up one of your most valuable resources - your time, which you could be using to find real clients that understand the value of your services. Another problem with spec work that many new designers are blindsided by is the fact that even if you agree on a price before hand, many of the people that will ask you to work on spec are also the same people that are completely comfortable asking you to accept a lower price once you've completed the work.
2. Don't whore yourself out. You should never be afraid to walk away from a project just because you need the money. Now, of course there will probably be some amount of flexibility in your pricing until you establish a reputation for your company, but you ensure that you charge a reasonable price, which will depend on your skills, experience, and location.
3. Present yourself as a professional. You may have an appearance that's well outside of how corporate America would expect you to look, but you still need to conduct yourself in a professional manner. Be polite. Speak clearly and avoid slang. If your sentences are peppered with words such as "like" "dude" "man" or "dawg" you should practice avoiding them in business conversations and correspondence.
4. Present an image of success. People want to do business with other successful people. You don't have to tell anyone that the only employees in your company are you and your buddy, but on the same note, you shouldn't exaggerate details either.
5. Network with other business owners. When you first start out, you probably won't have the budget for direct mail or television advertising, and even if you have a solid understanding of SEO it will take six months or more to see measurable results from your own SEO campaign. When you network though, you get face to face with other business owners and can forge some outstanding business relationships.
6. Keep accurate financial records. This helps you better manage cash flow and save money at tax season.
7. Always work with a contract. If you don't, it's very easy for a client to walk away and you options are a bit limited since you probably don't have the time or money to push a lawsuit,
8. Always collect a deposit before beginning any work. Even with a contract in place, a client can walk away if their own business goes south and all you have is a potential lawsuit. The less time you spend in the courthouse, the more time you can spend making your new company more successful.
Ok...it midnight & I'm tired, so that all you get for now. I'll get back on here and add/edit this post over the weekend.
1. Never work on spec. While it may seem tempting, especially when you don't have many (or any) clients yet, it's a quick way to paint yourself into a corner. When you take on a project on spec, you tie up one of your most valuable resources - your time, which you could be using to find real clients that understand the value of your services. Another problem with spec work that many new designers are blindsided by is the fact that even if you agree on a price before hand, many of the people that will ask you to work on spec are also the same people that are completely comfortable asking you to accept a lower price once you've completed the work.
2. Don't whore yourself out. You should never be afraid to walk away from a project just because you need the money. Now, of course there will probably be some amount of flexibility in your pricing until you establish a reputation for your company, but you ensure that you charge a reasonable price, which will depend on your skills, experience, and location.
3. Present yourself as a professional. You may have an appearance that's well outside of how corporate America would expect you to look, but you still need to conduct yourself in a professional manner. Be polite. Speak clearly and avoid slang. If your sentences are peppered with words such as "like" "dude" "man" or "dawg" you should practice avoiding them in business conversations and correspondence.
4. Present an image of success. People want to do business with other successful people. You don't have to tell anyone that the only employees in your company are you and your buddy, but on the same note, you shouldn't exaggerate details either.
5. Network with other business owners. When you first start out, you probably won't have the budget for direct mail or television advertising, and even if you have a solid understanding of SEO it will take six months or more to see measurable results from your own SEO campaign. When you network though, you get face to face with other business owners and can forge some outstanding business relationships.
6. Keep accurate financial records. This helps you better manage cash flow and save money at tax season.
7. Always work with a contract. If you don't, it's very easy for a client to walk away and you options are a bit limited since you probably don't have the time or money to push a lawsuit,
8. Always collect a deposit before beginning any work. Even with a contract in place, a client can walk away if their own business goes south and all you have is a potential lawsuit. The less time you spend in the courthouse, the more time you can spend making your new company more successful.
Ok...it midnight & I'm tired, so that all you get for now. I'll get back on here and add/edit this post over the weekend.
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