Announcement Announcement Module
Collapse
No announcement yet.
Big or small companies can they afford it? Page Title Module
Move Remove Collapse
Search Search Module
Collapse

Advertisement Advertisement Module
Collapse

Latest Topics Latest Topics Module
Collapse

  • B
    Reply to Label Design sizing.
    B
    Where are you getting the 81.7mm figure? Are you thinking that the 80.3mm ± 1.5mm on the diagram should be the width of the label? If so, why are you thinking that? Do you want the label to wrap exactly...
    Today, 03:58 AM
  • Aquil_
    Reply to Label Design sizing.
    Aquil_
    Oops, guess I answered one of my own questions. That symbol means diameter lol
    Today, 02:58 AM
  • Aquil_
    Label Design sizing.
    Aquil_
    Hi guys! (and gals) These may seem like dumb questions, but I'm trying to develop my skills in design and I've been on a crowdsourcing site just messing around (not really intending to win) but I don't...
    Today, 02:28 AM
  • PrintDriver
    Reply to Hand Lettered Logo
    PrintDriver
    Do you have a reason for making some strokes on the R and the A so thin they become insignificant, and make the logo hard to read. Not having the serifs on the right side of the I make it look like part...
    Yesterday, 09:37 PM
  • DigitalFarmer
    Hand Lettered Logo
    DigitalFarmer
    In the process of building my portfolio I've took on some free work for family friends. One of the jobs was a logo for an odd boutique that sells the usual like clothes, fashion jewelry, etc. The unique...
    Yesterday, 05:41 PM

X
Conversation Detail Module
Collapse
  • Filter
  • Time
  • Show
Clear All
new posts

  • Big or small companies can they afford it?

    Do you think a number of employees a company has reflects on their purchasing power? Assuming the more people they have the more money they have to spend on graphic design?

  • #2
    yes and no. ???

    In general, if you were contacting apple for the last of their new power mac 4000, and you have a large well established company... they will more than likely do business with you over the small one may team down at Uncle Joes graphics.

    Why do you ask?

    .
    CNIC - noun [see - nick]
    1. An American "nick" name for me to use on the GDF.
    2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
    3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
    For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

    Comment


    • #3
      I am targeting companies and I have data on how many employees they have, I wanted to know if that is a reflection of how well they are established financially.

      Comment


      • #4
        I suppose it could be???? Might depend on the business type though rather than just quality or longevity.

        .
        CNIC - noun [see - nick]
        1. An American "nick" name for me to use on the GDF.
        2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
        3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
        For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

        Comment


        • #5
          There is a big difference between purchasing power and willingness/approval to purchase, especially when it relates to marketing/graphic design. For example in the company I work in we have about 1300 employees, made $113 million in profits last year and our GD budget is most likely under $1/2 mill. Other companies might have 100 employees, lose money and have multi-million GD/advertising budgets.

          All that is determined by the leadership deciding how much they want to spend on graphic design/advertising and that can fluctute greatly between companies with similar number of employees and is often more driven by the industry of the company.

          I would maybe try to find some stats on graphic design budgets per industry and use that first as an indicator which companies to target.

          Once you find the high GD/advertising industries, then the employee account normally might be a factor, but it is not a sure bet. Smaller companies (employee wise) might actually spend more money on external graphic design that larger companies, since they might do everything inhouse.

          Hope this helps some.

          Comment


          • #6
            Thank you guys, great input.

            Comment

            Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2015 Mediabistro Inc.
            Working...
            X