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  • PrintDriver
    Reply to Is salary.com et al full of shit?
    PrintDriver
    What are your education and skill levels?

    Remember the salaries listed at salaries.com and even aiga.org are based on respondents to surveys. Quite often you will find with surveys that people...
    Today, 12:49 AM
  • TomMonTom
    Is salary.com et al full of shit?
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    It's really difficult to price ones ability when offers come in way bellow whatever average there is for the amount of experience anyone seems to have. I'm trying to figure out a good rate is and if any...
    Today, 12:23 AM
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    Saint-Michel
    Alright then, thank you all for your answers
    Yesterday, 10:20 PM
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  • Big or small companies can they afford it?

    Do you think a number of employees a company has reflects on their purchasing power? Assuming the more people they have the more money they have to spend on graphic design?

  • #2
    yes and no. ???

    In general, if you were contacting apple for the last of their new power mac 4000, and you have a large well established company... they will more than likely do business with you over the small one may team down at Uncle Joes graphics.

    Why do you ask?

    .
    CNIC - noun [see - nick]
    1. An American "nick" name for me to use on the GDF.
    2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
    3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
    For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

    Comment


    • #3
      I am targeting companies and I have data on how many employees they have, I wanted to know if that is a reflection of how well they are established financially.

      Comment


      • #4
        I suppose it could be???? Might depend on the business type though rather than just quality or longevity.

        .
        CNIC - noun [see - nick]
        1. An American "nick" name for me to use on the GDF.
        2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
        3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
        For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

        Comment


        • #5
          There is a big difference between purchasing power and willingness/approval to purchase, especially when it relates to marketing/graphic design. For example in the company I work in we have about 1300 employees, made $113 million in profits last year and our GD budget is most likely under $1/2 mill. Other companies might have 100 employees, lose money and have multi-million GD/advertising budgets.

          All that is determined by the leadership deciding how much they want to spend on graphic design/advertising and that can fluctute greatly between companies with similar number of employees and is often more driven by the industry of the company.

          I would maybe try to find some stats on graphic design budgets per industry and use that first as an indicator which companies to target.

          Once you find the high GD/advertising industries, then the employee account normally might be a factor, but it is not a sure bet. Smaller companies (employee wise) might actually spend more money on external graphic design that larger companies, since they might do everything inhouse.

          Hope this helps some.

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          • #6
            Thank you guys, great input.

            Comment

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