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Big or small companies can they afford it?

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  • Big or small companies can they afford it?

    Do you think a number of employees a company has reflects on their purchasing power? Assuming the more people they have the more money they have to spend on graphic design?

  • #2
    yes and no. ???

    In general, if you were contacting apple for the last of their new power mac 4000, and you have a large well established company... they will more than likely do business with you over the small one may team down at Uncle Joes graphics.

    Why do you ask?

    .
    CNIC - noun [see - nick]
    1. An American "nick" name for me to use on the GDF.
    2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
    3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
    For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

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    • #3
      I am targeting companies and I have data on how many employees they have, I wanted to know if that is a reflection of how well they are established financially.

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      • #4
        I suppose it could be???? Might depend on the business type though rather than just quality or longevity.

        .
        CNIC - noun [see - nick]
        1. An American "nick" name for me to use on the GDF.
        2. Designer, Developer, Carpenter, Painter, Sexy... just plain sexy.
        3. One that does not like green eggs and ham. Seriously, I have very strict breakfast rules.
        For more on CNIC, see the unabridged collegiate dictionary. Or call the President.

        Comment


        • #5
          There is a big difference between purchasing power and willingness/approval to purchase, especially when it relates to marketing/graphic design. For example in the company I work in we have about 1300 employees, made $113 million in profits last year and our GD budget is most likely under $1/2 mill. Other companies might have 100 employees, lose money and have multi-million GD/advertising budgets.

          All that is determined by the leadership deciding how much they want to spend on graphic design/advertising and that can fluctute greatly between companies with similar number of employees and is often more driven by the industry of the company.

          I would maybe try to find some stats on graphic design budgets per industry and use that first as an indicator which companies to target.

          Once you find the high GD/advertising industries, then the employee account normally might be a factor, but it is not a sure bet. Smaller companies (employee wise) might actually spend more money on external graphic design that larger companies, since they might do everything inhouse.

          Hope this helps some.

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          • #6
            Thank you guys, great input.

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