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  • Re-Branding

    Hey guys/girls,

    Being new here I supposed I'd better give a bit of background information. I am an architectural visualiser/3D specialist and work at a reasonable sized architectural practice. The company that I work for came about when two companies merged almost a decade ago and thus their logo was born as a sort of amalgamation of the two.

    Looking at it now, along with the website (and a large portion of the documents we produce) I think there is considerable grounds for a redesign/rebranding exercise. Knowing how the powers that be operate, the cost of this will be at the front of their minds so I have taken it upon myself to come up with a new logo and (hopefully) website and branding guidelines/document templates. I appreciate this is a large task even when asked of someone with a background in graphic design, however with my background in visuals/3D and fairly decent knowledge of the adobe suite I feel I should be able to at the very least make some headway into it.

    Here is the current website with logo in corner. I am sure you'll all agree it isn't the best (I'm not saying it's the worst either, of course).

    I have attached my idea's thus far (these have gone through a fair few iterations having started a few days ago).

    I'd like some critique on these and any advice possible when it comes to creating a set of branding/style guidelines. I've seen so many inspirational page layouts and brand documents, all of them very varied but am at a loss as to which would best suit the practice. Any help/advice is much appreciated.
    Attached Files

  • #2
    You might get a better response if you post an image link, not a download PDF.

    The other part of this is, are you doing this on company time?

    Which leads to another few questions.
    1. if not, why not?
    2. if yes, what will your boss say about the cost of paying you to do this unasked for work on company time.
    3. if no, do you expect to be compensated for your work after the fact?
    Last edited by PrintDriver; 07-26-2017, 11:37 AM.

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    • #3
      Images attached.

      Yes, I'm doing this on company time.

      1) N/A
      2) Not bothered, I'm doing it between projects. Actual jobs take precedent over this. They're pretty relaxed about me doing things like this in between projects - it's how I learned 3D in the first place. Best way to learn is to throw yourself in at the deep end, I think.
      3) N/A
      Attached Files

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      • #4
        Posted a reply, but no idea if it's still awaiting moderation.

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        • B
          B commented
          Editing a comment
          I'm unsure why your post took so long to be approved. The forum's been quite slow lately, so perhaps it was just overlooked by the other mods. Sorry.

      • #5
        I like your design. Im no professional graphic designer but i cringe at logos such as the one your company currently has. I think youre definitely on to the right track.

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        • #6
          Hi Macker and welcome to GDF.

          We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
          Shop smart. Shop S-Mart.

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