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Conundrum Use Color to Represent or Compete?

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  • Conundrum Use Color to Represent or Compete?

    Hey all,

    Just got my first legit designing gig, and he wants the product packaging to "stand out" from the rest.

    Checking on amazon, pretty much all of these products are blue and I understand why: it's a sleeping / health product.
    Another blue product may not stand out. Yet if I did something different, say orange-ish, it may repel potential customers who want better sleep?

    What sells more: competing colors or representing colors?

    All best



  • #2
    Start with the client's existing branding and packaging. Stay complimentary to the logo colors.
    If you look at items on a small display, like in a grocery store, a drastically different color usually means a drastically different product. In a larger display of all the same product, like in a drug store, a drastically different color could be repellant for any number of reasons.
    As to what sells more, without actually doing some consumer testing, it's really hard to tell.

    Comment


    • #3
      Originally posted by chenjie View Post
      Another blue product may not stand out. Yet if I did something different, say orange-ish, it may repel potential customers who want better sleep
      Purple, white, earth tones, silver, black, dark grey, dark burgundy, dark green, etc., could all work. There's no need to jump from a restful blue to a wide-awake orange. Besides, there are other ways to make things stand than just color. For example, large type, graphics, patterns, different shaped packaging, etc.

      Comment


      • #4
        Hi Chenjie and welcome to GDF.

        We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
        Shop smart. Shop S-Mart.

        Comment


        • #5
          Good points PrintDriver and B, I'll mess around with other colors and options.
          Thanks KitchWitch

          Comment

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