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Do you charge more when the name for the logo is changed?

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  • Do you charge more when the name for the logo is changed?

    Hi Guys,

    I am currently on a logo project for this one small business.
    I didn't do any contract other than the invoice, and everything was done verbally.
    After 3 revisions, the client then came back saying he has changed the name of company and asked me to follow up accordingly with new draft for the new name. (ex: from "Taylor" to "Umbrella")

    What's the real world process for this kind of situation? do you add the price?

    Thank you

  • #2
    You write a contract to avoid this kind of thing.


    • #3
      The proper real-world approach would have involved a contract that specified the number of revisions before extra fees kicked in. Without it, you're sort of stuck with hoping the client agrees that he owes you extra money for the extra work.

      If I were you, I'd tell the client that the extra work will take extra time and consequently, more money. Of course, I don't know how long it will take you to change the words. If it's just typing in a new line of type, that's one thing. If it involves having to redo the entire logo, that's another.

      My approach to fees is thinking in terms of selling my time, not my work. If I anticipate something taking eight hours of my time, that's what I bill for. If I anticipate spending twice that time on a project, the estimated cost goes up accordingly.

      Bottom line, though, is you could have avoided this entire conundrum with a contract.


      • #4
        Lesson learned.


        • #5
          If you quoted the client a fixed price for the logo design, i'm afraid there's not much you can do. You're basically at the mercy of the client.
          I bill clients by the hour, and take a deposit prior to beginning any work. This will ensure the client doesn't drag his/her feet, or worse yet, back out of the project all together.

          redesign the logo for the client - keep him/her happy - but for future projects write up a proposal, and perhaps take some funds up front. This also helps weed out clients who aren't really serious to begin with. Everyone wants to hire a designer until they realize we do this for a living - and we charge money.






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