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If everyone on "24" followed Jack Bauer's instructions, it would be called "12".
When President Palmer quit to start doing Allstate commercials, it took him 43 takes before he could stop saying, "You're in good hands with Jack Bauer".
I think it looks fantastic and very creative. One thing I'd worry about is the URL structure. I'm no expert but any website we have designed with # at the end or the URL stops Google from crawling it....