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Formatting: does a copy-heavy format work?

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  • Formatting: does a copy-heavy format work?

    What do you guys think? Does a copy-heavy format work in selling, or is telling a story simply an outdated idea?

    I'm not talking about packing details into the copy, I'm talking about the story. In other words, keeping the focus, but telling a story to frame the focus of the ad.

    It seems to me that it has a lot to do with whether or not people know you. People who know you get your jokes and you hardly have to say anything. Other people need a little more setup so they get the feel of your personality.

    Give what you can't keep and keep what you can't lose. It sure takes the worry out of life.





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