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  • Formatting: does a copy-heavy format work?

    What do you guys think? Does a copy-heavy format work in selling, or is telling a story simply an outdated idea?

    I'm not talking about packing details into the copy, I'm talking about the story. In other words, keeping the focus, but telling a story to frame the focus of the ad.

    It seems to me that it has a lot to do with whether or not people know you. People who know you get your jokes and you hardly have to say anything. Other people need a little more setup so they get the feel of your personality.

    Thoughts?
    Give what you can't keep and keep what you can't lose. It sure takes the worry out of life.
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