I'm going to be blunt because it won't do you any good if I sugar-coat the truth. I'm not in a position to hire anyone, so you can take my opinions for what they're worth, but my initial impression of...
What do you guys think? Does a copy-heavy format work in selling, or is telling a story simply an outdated idea?
I'm not talking about packing details into the copy, I'm talking about the story. In other words, keeping the focus, but telling a story to frame the focus of the ad.
It seems to me that it has a lot to do with whether or not people know you. People who know you get your jokes and you hardly have to say anything. Other people need a little more setup so they get the feel of your personality.
Give what you can't keep and keep what you can't lose. It sure takes the worry out of life.