There are lots of gotchas that are different from most print work, but designing and preparing the files isn't all that difficult as long as you're sure of the requirements. I mean, it's basically one...
What do you guys think? Does a copy-heavy format work in selling, or is telling a story simply an outdated idea?
I'm not talking about packing details into the copy, I'm talking about the story. In other words, keeping the focus, but telling a story to frame the focus of the ad.
It seems to me that it has a lot to do with whether or not people know you. People who know you get your jokes and you hardly have to say anything. Other people need a little more setup so they get the feel of your personality.
Give what you can't keep and keep what you can't lose. It sure takes the worry out of life.