We're based in Manitoba and going into our fourth year, this is the existing redesign and I'm looking to rebrand it again. We actually aren't a church, but a ministry (as in, we might look for a new church...
This looks like you packed a shotgun shell with images and letters of various sizes and fonts and then fired it at a blank piece of paper. Everything is spread out all over the place. Making sense of...
What do you guys think? Does a copy-heavy format work in selling, or is telling a story simply an outdated idea?
I'm not talking about packing details into the copy, I'm talking about the story. In other words, keeping the focus, but telling a story to frame the focus of the ad.
It seems to me that it has a lot to do with whether or not people know you. People who know you get your jokes and you hardly have to say anything. Other people need a little more setup so they get the feel of your personality.
Give what you can't keep and keep what you can't lose. It sure takes the worry out of life.