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  • need portfolio piece

    hi everyone. i need a corporate identity piece for my portfolio. i have an interview coming up really soon and i'm lacking some logos in my book. i have a couple which i dont think are too professional.

    what i would like to know is, if there is any professional out there, that could give me/suggest to me, to create a logo based upon a fake company, that i can complete in short notice. i would like you guys to kind of art direct me through this, i will post my sketches, and progress........
    all i need from you guys is the company, and info like target audience, etc.

    i would like to aim for a upscale company with a decent budget, looking for elegance and sophistication in the design.

    any ideas, suggestions?

    thanks

  • #2
    I don't know if it's a good idea...(Mods can advice), how about looking in previous "The Showcase" threads and designing your version for the companies on there?
    Purity and simplicity... and ubuntu.

    If you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not appreciate your neutrality.
    - Bishop Desmond Tutu

    Comment


    • #3
      How about an energy replenishing sports drink manufacturer? You know like a competitor to RedBull or something, could be quite an interesting one.

      The companies target market would be 20-35yr old sports enthusiast, they earn a decent wage and have plenty of disposable income to spend on enjoying their chosen sport (which i would imagine would be premarily
      action based - mountain biking, running, snowboarding, kayaking etc).

      They will also want to sponsor trendy music and sporting events that their target audience will attend, things like Glastonbury, the X games etc... so this might be worth bearing in mind when doing the logo as it should sit comfortably with the logo of the event that it is a sponsor of.

      If you have time you could apply the logo to things like packaging and POS or even show how they would brand things like a halfpipe at an extreme sports festival or some kind of "chillout/socialising" tent at a cool music festival.

      I know here in the uk that Redbull have a car that they drive to certain events and they have hot promotion girls handing out free drinks... might be worth showing how you would brand a vehicle too. Obviously the vehicle would be a bit different and not your run of the mill car heres a link to a shot of the redbull car for a bit of inspiration:

      http://forum.avtoindex.com/foto/data...ull_mini_1.jpg


      as far as the name goes im not totally sure maybe it'd be fun to have an online brainstorm on that one... anyone?


      hope that was of help

      dis.

      Comment


      • #4
        sounds like a great start to a fun logo full of energy.

        thanks distruktor!

        compition would be i guess,
        red bull
        full throtle
        gatorade
        powerade
        vitamin water

        (also when i start to design anything, i usually write down a list of words or adjectives that first come to my head when i think of the company name or what its about) since, we dont have a company name quite yet, we can still brainstorm

        my list for words that come to my head

        -energy -action -sports -re-energize -better performance -stamina -faster -quicker -exciting -refreshing -fuel -batteries -electricity -allstar -top of the moutain -king -undefeated -best records -flash of light -sun -awake -alert -hyper -active -thrilling


        those are some for a start...


        any other suggestions? how could we come up with a name with some of those adjectives /phrases


        thanks for all the help.

        Comment


        • #5
          I'm glad you jumped in, Distruktor, because I was going to suggest a condom manufacturer...
          Ned Yeung, A.C.E.
          mediamainline.com
          cyclopsphoto.ca

          Comment


          • #6
            Originally posted by distruktor
            I know here in the uk that Redbull have a car that they drive to certain events and they have hot promotion girls handing out free drinks... might be worth showing how you would brand a vehicle too. Obviously the vehicle would be a bit different and not your run of the mill car heres a link to a shot of the redbull car for a bit of inspiration:

            http://forum.avtoindex.com/foto/data...ull_mini_1.jpg
            In the US, Red Bull has the same promotions with the same Mini. Plus, we also have the Red Bull Xtreme Bicycle Riding (Freeride, etc.) teams. They do shows at Red Bull promotions.
            Last edited by Ned; 09-22-2006, 08:02 AM.
            Ned Yeung, A.C.E.
            mediamainline.com
            cyclopsphoto.ca

            Comment


            • #7
              yeah i think those competitors are probably about right. I just got back from the US and have never seen that vitamin water before thats some crazy lookin sh*t!

              these are the first words that pop into my head:

              energy - power - motion - react - rush - action - zip - zing - zest - intense - rapid - swift - dynamic - sharp - driven - vivid - start - spark - go juice - charge - boost - rise

              coming up with a name from the adjectives sometimes needs to be brainstormed but sometimes it can just be the addjective. Its not totally right for this but "zing" could possibly be a contender...

              Comment


              • #8
                Originally posted by Ned
                I'm glad you jumped in, Distruktor, because I was going to suggest a condom manufacturer...

                lol... forget everything i said you should do a logo for a codom manufacturer, this could be genius!

                Comment


                • #9
                  Check out the threads on building your portfolio on our frequently discussed topics thread, here:
                  http://www.graphicdesignforum.com/fo...ead.php?t=7892


                  Also, check out the past "design challenges" posted here:
                  http://www.graphicdesignforum.com/fo...ad.php?t=17133
                  "It's never too late to be who you might have been." - George Eliot

                  Comment


                  • #10
                    http://desktoppub.about.com/od/designprojects/
                    "It's never too late to be who you might have been." - George Eliot

                    Comment


                    • #11
                      http://desktoppub.about.com/od/portf...olio_stuff.htm
                      "It's never too late to be who you might have been." - George Eliot

                      Comment


                      • #12
                        this might be a good book...
                        http://www.amazon.com/Digital-Design.../dp/0766873471

                        I would get it through half.com though if you want to buy it, much cheaper:
                        http://product.half.ebay.com/The-Dig...03136QQtgZinfo

                        of course you could always check your local library.
                        "It's never too late to be who you might have been." - George Eliot

                        Comment

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