Yes, I agree. I go to a dentist to receive professional dental treatment from a trained doctor. When the dentist's office looks more like a McDonald's playland than a high-tech medical office, I don't...
I am having to design 8 large format banner ads (8' h x 4' w) for a furniture store. They want the starting prices to be the main focal point of the ad (typical). My question is this... Should I make the "$" as large as the numbers or significantly smaller? If I make it smaller, should it be even with the top of the numbers or offset slightly higher? It's Monday so my damn brain is not wanting to work properly today.
Thanks in advance.
Let me see you make decisions without your televisions.
yes the dollar and cents i might reccomend with a Superior and aligned top.
As for the $500. it makes the furniture less than $500!! sure add in tax and you go over but that is why some places do it. Others simply put the whole dollar amounts and it is a bit easier and nobody would really mind but that's it.
I think the dollar sign should be smaller than the price, simply because its easier to read. Sometimes the dollar sign looks like a 5 or S and becomes confusing from a distance. I also like how the change is much smaller.
Also, people do typically buy items marked as 499.99 compared to 500. The reason they found is that people make decisions usually from the first number of a price. We look at a $25 item as "within the $20 range." Its our subconcious mind grouping numbers. While most of us know that its only a penny, we low-ball it in our mind.
Silly question (and off topic) but do people really buy something for $499.99 but not if it's $500?
Ha years ago when we had £ s d (pre decimalisation C 1971) we also had guineas.
Posh shops would sell some things for say 20 guineas which meant clients would be paying £20 and 20 shillings (a guinea was 21 shillings a £ was 20 shillings)
Therefore the item would be £21 but it was worth it for the snob value. (allegedly)
p.s another thought for some reason horses were/are bought and sold in guineas and I think there is a race called the guinea stakes or something similiar
I didn't know the prize money is still in Guineas wierd or what. somehow though I have a certain nostalgia for the old money. My favourite coin was the half crown <remembers taking 2 = five bob to school every week for dinner money in a tiny elastoplast tin> 2 shillings and 6 pennies, half a dollar, now sadly now 22.5p doesn't quite have the same ring to it <sighs>