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    Reply to Vendor Creative
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  • Annual Reports

    Anyone know the rules and regulations for doing an annual report, or a link to said information?

    Thanks in advance.
    match in the gas tank, boom boom

  • #2
    Not sure what you mean..there are some standards that people use as in content, but designing that content and its delivery is all up to the designer/ company, there are no rules that I am aware of.
    ~Adam

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    • #3
      OH... I thought they were pretty strict on how you put the things together as far as format goes.
      match in the gas tank, boom boom

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      • #4
        Originally posted by Eraser Nubbin
        OH... I thought they were pretty strict on how you put the things together as far as format goes.
        Not that I've noticed. If the company has a strict branding strategy, I've noticed that annual reports won't stray too far from it; or, they'll follow it pretty closely, but with some twist on the brand to make it stand out.

        Annual reports are basically just to show the stockholders how the company is doing, so they'll usually include numbers on the performance of the company. As far as I know, there's not really a standard for exactly what information has to go in there besides the basic, "We made a gazillion dollars, and our investments have quintupled, aren't you glad you're a stockholder? Now look at these pretty charts!"

        Since most companies want the stockholders to think they're doing well, they will usually splurge for better quality for the annual report, so you might get to play with things like spot varnishes or embossing.

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        • #5
          As in BK's post on Branding issues.

          Also dont get too fancy with the colours on the numbers as that can result in misinterpretation...like most publication designs- keep it simple. If you highlight anything let it be only the "total" sums.

          Stay as close as possible to the files they have given you as you "run away" creatively.
          Purity and simplicity... and ubuntu.

          If you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not appreciate your neutrality.
          - Bishop Desmond Tutu

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