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  • Companies and contests

    #1
    Companies sometimes throw contests like "Send your design of X with an interesting idea promoting our X and you can win X"


    Why do they do that? Is that their designers run out of ideas? Or they just make someone from the company win and then use an idea someone sent (and didn't win)

    I'm really curious.
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  • #2
    It's the whole 'American Idol' type of idea.

    They get the design from one of 'the people', to make themselves look more community-based. They also get mass-publicity for advertising the contest. Word of contests travel faster and cheaper than regular advertising. It's just another publicity stunt.

    However, it's still spec-work, no matter what. The company may spend more money on advertising the contest than they would pay their own in-house designer(s), but for the poor schmuks who enter, there are still at least tens or hundreds of applicants producing work with no compensation.

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    • #3
      It's because they're cheap and cruel.

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      • #4
        Check the rules too. One of the big movie studios had a contest for a movie poster a couple years ago. And the one thing that I remember reading the fine print was that only 3 won various prizes, but the studio held copyright posession on all entries and could do with what they wanted. Several contests are worded as such. That was the first and last contest I looked into deeply. Though I still downloaded all their promotional images available at the time.

        =)
        Jade

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        • #5
          Yeah, I do that, too. I would never enter any of these contests, but I like to download all their high-res promo images that they make available to contestents - just in case it comes in handy.

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