Announcement Announcement Module
Collapse
No announcement yet.
Your Logo is not your Brand Page Title Module
Move Remove Collapse
Search Search Module
Collapse

Advertisement Advertisement Module
Collapse

Featured Images Featured Images Module
Collapse

Mediabistro Creative Sites Mediabistro Creative Sites Module
Collapse
Latest Topics Latest Topics Module
Collapse

  • Cosmo
    Reply to EFI printers? Anyone have any experience?
    Cosmo
    We saw one run at a place we visited a few months back. It was running board (which is the vast majority of what we would be running) and we were very happy with what was coming off of it as well as the...
    Today, 12:10 PM
  • KitchWitch
    Reply to Moving text background
    KitchWitch
    Hi Fstenbergp and welcome to GDF.

    We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done...
    Today, 11:57 AM
  • fstenbergp
    Moving text background
    fstenbergp
    Hello GDF!

    I would like to make some moving effects on the attached file if you may say so.

    What I am wishing to do is create a perfect looping gif, where the text moves in...
    Today, 11:53 AM
  • skribe
    Reply to how got project of graphic designing
    skribe
    Welcome design square!

    As you are a new member please take a few minutes and read though our rules and guidelines for new members. The following links should get you up to speed.
    ...
    Today, 11:27 AM
  • Kim
    Reply to How to start a proffesional "Name-Label-stickers" business?
    Kim
    Thanks for your time and answers.

    As I said, I am COMPLETELY new and know nothing about how to make name labels and what equipment to use for this purpose.
    Do anybody know a guide...
    Today, 10:10 AM
Advertisement Advertisement Module
Collapse

Sponsors Sponsors Module
Collapse

X
Conversation Detail Module
Collapse
  • Filter
  • Time
  • Show
Clear All
new posts

  • Your Logo is not your Brand

    I recieved this link in an e-mail from joomla.

  • #2
    No, your logo is just one aspect of your brand. I don't think it hurts to keep in mind the attitude of the brand of the company when designing a logo.

    There are logos out there that disregard the brand. What's the point of that?
    It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

    Comment


    • #3
      I think that some people like the writer of the Joomla blog, just need to put down the blunt.
      pas·sion
      If there is no passion in your life, then have you already lived? Find your passion, whatever it may be. Become it, and let it become you, and you will find great things happen for you, to you, and because of you.
      -T. Alan Armstrong

      Comment


      • #4
        The web seems to have done something strange to branding. I wonder how many people focus purely on their name, domain or logo as their brand, but don't realize that their entire site is now their brand.
        Your website is not only your brand either. To be blunt, I hated this article.
        www.jackiecreative.com

        People who live in glass houses sink ships.

        Comment


        • #5
          I didn't much care for the article either.
          It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

          Comment


          • #6
            I just wanted to show graphic designers what other people are thinking.

            Comment


            • #7
              But it's an article from a web guy about websites and a companies brand online.
              Why would he need to talk about company brochures and other collateral?

              Comment


              • #8
                I think this article talks about ruining brand equity. You can slap a logo onto lunch box, but is that lunch box branded? If Apple slapped on the logo on any mp3 player, would it still be an iPod? Not really. It takes much more than a logo to apply a real brand to a product. A brand, as I define it, is a philosophy that is supported by design and media which not makes an end product but is part of the entire creation process.

                What I find most ironic is the ContentLink advertiser on the article's website. ContentLink makes its money scanning articles and turning key words on the page into links. The links go to random advertisers. This form of stealthy advertising is in direct opposition to the message the author is trying to convey. The advertisers are using key words in the same manner people misuse their logos. Talk about friggin hypocrisy!
                Broke or just cheap? Read my list of free open source alternatives to Adobe Creative Suite software.

                Comment

                 
                home | site map | advertising/sponsorships | about us | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions about | terms of use | privacy policy | Copyright © 2014 Mediabistro Inc. Mediabistro Inc. call (212) 389-2000 or email us
                Working...
                X