I think that some people like the writer of the Joomla blog, just need to put down the blunt.
If there is no passion in your life, then have you already lived? Find your passion, whatever it may be. Become it, and let it become you, and you will find great things happen for you, to you, and because of you.
The web seems to have done something strange to branding. I wonder how many people focus purely on their name, domain or logo as their brand, but don't realize that their entire site is now their brand.
Your website is not only your brand either. To be blunt, I hated this article.
I think this article talks about ruining brand equity. You can slap a logo onto lunch box, but is that lunch box branded? If Apple slapped on the logo on any mp3 player, would it still be an iPod? Not really. It takes much more than a logo to apply a real brand to a product. A brand, as I define it, is a philosophy that is supported by design and media which not makes an end product but is part of the entire creation process.
What I find most ironic is the ContentLink advertiser on the article's website. ContentLink makes its money scanning articles and turning key words on the page into links. The links go to random advertisers. This form of stealthy advertising is in direct opposition to the message the author is trying to convey. The advertisers are using key words in the same manner people misuse their logos. Talk about friggin hypocrisy!