Announcement Announcement Module
Collapse
No announcement yet.
Your Logo is not your Brand Page Title Module
Move Remove Collapse
Search Search Module
Collapse

Advertisement Advertisement Module
Collapse

Latest Topics Latest Topics Module
Collapse

  • seamas
    Reply to Rolex submariner using pen tool
    seamas
    It's well done, what is it for?

    It is vector?
    Today, 02:08 PM
  • seamas
    Reply to Logo for Skincare Line
    seamas
    I like it, but whenever I see something like this I always need to suggest looking up the Fibonacci Sequence --as it is so often seen in nature--especially in flowers.
    Today, 02:07 PM
  • PrintDriver
    Reply to Need software recommendation
    PrintDriver
    I gotta tell you, I have never received a Blender file for print and certainly never for production.
    I guess I'll have something to look forward to charging setup fees for.
    My only encounter...
    Today, 02:05 PM
  • HotButton
    Reply to software possibilities
    HotButton
    For most of my career, graphic design support for engineering and manufacturing (or their support of my output) has been at least part of my job, and the presence of CAD-platform material has been an...
    Today, 01:51 PM
  • Sureshr
    Reply to Choosing an business name suffix: design, graphic design, creative, agency, etc?
    Sureshr
    Hi,

    Most of the designing people choose like design, designs, creative, services, graphic, ect....

    Just think different and choose different. because it's show your creative...
    Today, 01:48 PM

Powered by mediabistro.com
Mediabistro Creative Sites Mediabistro Creative Sites Module
Collapse
X
Conversation Detail Module
Collapse
  • Filter
  • Time
  • Show
Clear All
new posts

  • Your Logo is not your Brand

    I recieved this link in an e-mail from joomla.

  • #2
    No, your logo is just one aspect of your brand. I don't think it hurts to keep in mind the attitude of the brand of the company when designing a logo.

    There are logos out there that disregard the brand. What's the point of that?
    It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

    Comment


    • #3
      I think that some people like the writer of the Joomla blog, just need to put down the blunt.
      pas·sion
      If there is no passion in your life, then have you already lived? Find your passion, whatever it may be. Become it, and let it become you, and you will find great things happen for you, to you, and because of you.
      -T. Alan Armstrong

      Comment


      • #4
        The web seems to have done something strange to branding. I wonder how many people focus purely on their name, domain or logo as their brand, but don't realize that their entire site is now their brand.
        Your website is not only your brand either. To be blunt, I hated this article.
        www.jackiecreative.com

        People who live in glass houses sink ships.

        Comment


        • #5
          I didn't much care for the article either.
          It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" Winnie the Pooh

          Comment


          • #6
            I just wanted to show graphic designers what other people are thinking.

            Comment


            • #7
              But it's an article from a web guy about websites and a companies brand online.
              Why would he need to talk about company brochures and other collateral?

              Comment


              • #8
                I think this article talks about ruining brand equity. You can slap a logo onto lunch box, but is that lunch box branded? If Apple slapped on the logo on any mp3 player, would it still be an iPod? Not really. It takes much more than a logo to apply a real brand to a product. A brand, as I define it, is a philosophy that is supported by design and media which not makes an end product but is part of the entire creation process.

                What I find most ironic is the ContentLink advertiser on the article's website. ContentLink makes its money scanning articles and turning key words on the page into links. The links go to random advertisers. This form of stealthy advertising is in direct opposition to the message the author is trying to convey. The advertisers are using key words in the same manner people misuse their logos. Talk about friggin hypocrisy!
                Broke or just cheap? Read my list of free open source alternatives to Adobe Creative Suite software.

                Comment

                Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2015 Mediabistro Inc.
                Working...
                X