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  • Help: Overcrowded business card design!

    #1
    Hi,

    After getting my business cards printed, I've had some feedback that the small text is too hard to read.

    On the top line, this isn't a problem as there is loads of room between the three texts to increase the size. On the bottom however, they are already cluttered and there really isn't room to increase the font size.

    Overall, there really isn't room for any more text. The criteria for the card was that all this information should be visible from the front of the card.

    I have a photo of the actual card being held, as well as a png of the card without the phone number here http://www.drivehq.com/folder/p1789828.aspx

    If anyone would comment, I'd really appreciate it. There isn't a major urgency with the card. I find working against the constraints really interesting and would love to talk to like minded people about ways of working around it.

    Thanks!
    Jarlath
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  • #2
    The only thing i could think of would be to bring down the main focus of the card, the "Deja Vu" part with the lens flare. I would drop that down as far as you can to the bottom, and use the top part for all your text, from the shot of the guy holding the card, that type looks way smaller then the actual digital proof. with white type on a solid black your really asking for trouble with legibility, so try and keep your kerning wide and your point size about 7.

    Comment

    • #3
      There is hardly any text on your business card. I've seen business cards with much much more infomation on them.

      You have just arranged the composition of the text so that they are a border rather than the focus. Rearrange, increase the point size and you are away.

      Comment

      • #4
        OMG - Tastefull use of a lens flare? What? Where am I?
        I think it looks fine.

        Comment

        • #5
          The good: I love the name. Love the look. The top text, ah..not so much.
          The bad: I wouldn't put anything at the top; I found it distracting.

          Why? because....
          The ugly: All I remember right now is Deja Vu = weddings. Oh...and it was a live band. (oops, that's a good.)

          It's just a matter of some minor tweaks and what message you want to convey. If weddings is the goal...leave it as is. The message came through for me.

          Comment

          • #6
            Thanks guys,

            Lots of helpful tips there. I should have mentioned that we are a wedding / function band so yes, that's our goal. I really like the image (lens flare / 'deja vu') and didn't want to off-center it.

            I also should have mentioned that the second image I linked to is a rework, but the phone number still needs to go in. I made the fonts bigger by removing the text.

            The only other thing I can think of is to either put all that info on the back (not very practical) or to just increase the fonts /kerning and hope for the best. I can't think of a rearrangement that would look right.

            Someone suggested replacing 'parties' with the phone number, but I think that's a bit confusing because the top line info is what we do and the bottom line is contact details. Swapping things around would be messy.

            Thanks again,
            Jarlath

            Comment

            • #7
              Well, thinking about it now . . . if you give someone a phone number, you're intending them to contact you using a phone. If you give them an address, you intend for them to be able to send you a letter or visit in person. If you give them an email address or website address, you intend for them to contact you via email or visit your website. I would argue that you could put either the website or the email address on the card - probably the website. The odds that someone has access to email but not a web browser are pretty slim, the two go pretty much hand in hand. From the website, the user can access all your other contact info, email included.

              I'd drop the email address - that will let you pump up the website font size without disrupting the airy layout.

              Comment

              • #8
                Looking at your layout, it might be better to use the two line approach. This is based on the second photo, without the number. If you were to put the name "Jarleth" (that's who's listed on the website as the contact person), and the phone number underneath on the left side. And on the right side have the email and website underneath that. I think that it would look good (design-wise). Would that work?

                Comment

                • #9
                  Those are good ideas. I'll definitely try them both out and see how they look. I'll post up links when they're done.

                  Comment

                  • #10
                    what about a two-sided card?

                    deja vu, live band on front...everything else on back?

                    Comment

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