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Anyone recommend some good advertising books?

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  • Anyone recommend some good advertising books?

    I have a a lot of books on design but want to get a few on advertising - some showing great adverts that have been created - any recommendations?

    Thanks
    Graphic Design Blog

  • #2
    did you check the links in the frequently discussed topics thread? I know that Jeff Fisher's list is pretty comprehensive and is broken down into categories... check out the book lists here:

    http://www.graphicdesignforum.com/fo...ead.php?t=7892

    hope that helps some.
    "It's never too late to be who you might have been." - George Eliot

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    • #3
      Despite it's title, most of this book is interview with 'old school' masters, and mostly copy writers:

      http://www.amazon.com/Cutting-Edge-A.../dp/9812445579

      Still, I think it's a great book at getting to the essence of great advertising: great copy married to great execution. I like how the big questions are framed by chapters (eg: when to use illustration instead of photos) and all done in the interview process. And the scope of the book is more international than many. FWIW.

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      • #4
        Thanks Morea and Broacher I will take a look
        Graphic Design Blog

        Comment


        • #5
          Ogilvy on Advertising

          Great cover to cover read.
          A little smilie goes a long way.

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          • #6
            i like the book, Advertising Design and Typography by Alex W. White

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