Announcement

Collapse
No announcement yet.

Anyone recommend some good advertising books?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Anyone recommend some good advertising books?

    I have a a lot of books on design but want to get a few on advertising - some showing great adverts that have been created - any recommendations?

    Thanks
    Graphic Design Blog

  • #2
    did you check the links in the frequently discussed topics thread? I know that Jeff Fisher's list is pretty comprehensive and is broken down into categories... check out the book lists here:

    http://www.graphicdesignforum.com/fo...ead.php?t=7892

    hope that helps some.
    "It's never too late to be who you might have been." - George Eliot

    Comment


    • #3
      Despite it's title, most of this book is interview with 'old school' masters, and mostly copy writers:

      http://www.amazon.com/Cutting-Edge-A.../dp/9812445579

      Still, I think it's a great book at getting to the essence of great advertising: great copy married to great execution. I like how the big questions are framed by chapters (eg: when to use illustration instead of photos) and all done in the interview process. And the scope of the book is more international than many. FWIW.

      Comment


      • #4
        Thanks Morea and Broacher I will take a look
        Graphic Design Blog

        Comment


        • #5
          Ogilvy on Advertising

          Great cover to cover read.
          A little smilie goes a long way.

          Comment


          • #6
            i like the book, Advertising Design and Typography by Alex W. White

            Comment

            Search

            Collapse

            Sponsor

            Collapse

            Incredible Stock

            Latest Topics

            Collapse

            • gaafjeah
              Reply to Problem in Illustrator
              gaafjeah
              The logo is digital use only, so I won't be using it for any print applications.

              But since it is not easy to fix how would you start a shape like this? If I connect all these paths with pathfinder...
              Today, 01:19 PM
            • PrintDriver
              Reply to Problem in Illustrator
              PrintDriver
              Your attempt is not at all easy to fix as far as making a clean looking finished piece. Not exactly how I'd go about making one of these.
              Hint: Pathfinder is your friend.

              Your over-unders...
              Today, 12:45 PM
            • gaafjeah
              Problem in Illustrator
              gaafjeah
              Hey guys,

              I am new to this forum and I would like to start off with a question,
              I was asked by someone to create a logo for a yoga company, the problem is that they wanted a certain...
              Today, 11:28 AM
            • PrintDriver
              Reply to Retain Original Color Using Layer Style Effects in PhotoShop
              PrintDriver
              We do mockups all the time, but they mostly consist of just placing the logo over a photo of where it is going on the wall and adding a drop shadow. More than that borders on overkill. The idea is to...
              Today, 10:00 AM
            • moujosh
              "Mixtape" cover art - Abduction
              moujosh
              Hello all~

              1st posting here, thanks for viewing!

              Looking for some direction. I know I need more detail in the background but I want to maintain the level of cool colors without...
              Today, 09:53 AM
            GDF A division of Mediabistro Holdings Adweek | Mediabistro | Clio | Film Expo Group Contact Us | Terms of Use | Privacy Policy Copyright 2016 Mediabistro Holdings
            Working...
            X