I have a a lot of books on design but want to get a few on advertising - some showing great adverts that have been created - any recommendations?
Thanks
Thanks
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Member- Jan 2007
- 78
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buckler of swashes
- Jun 2004
- 41086
did you check the links in the frequently discussed topics thread? I know that Jeff Fisher's list is pretty comprehensive and is broken down into categories... check out the book lists here:
http://www.graphicdesignforum.com/fo...ead.php?t=7892
hope that helps some. -
Formerly the latter
- Oct 2004
- 11665
Despite it's title, most of this book is interview with 'old school' masters, and mostly copy writers:
http://www.amazon.com/Cutting-Edge-A.../dp/9812445579
Still, I think it's a great book at getting to the essence of great advertising: great copy married to great execution. I like how the big questions are framed by chapters (eg: when to use illustration instead of photos) and all done in the interview process. And the scope of the book is more international than many. FWIW.Comment
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Design
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