If I learned anything during my corporate marketing days, it’s that most designers think of themselves as graphic “artists” first and marketers second. Being creative types, most designers are concerned with one thing – how the piece looks. Many never consider whether the design will help or hinder the sales process. One of the designers on staff came up with a brochure filled with text that was not only light gray but a barely readable 9 point type size. “But it’s so hard to read,” I said. “Yes,” she cooed, “but doesn’t it LOOK fabulous?!”
That article makes me angry. It's saying that graphic designers don't care about communication and only about how pretty a piece is. Not true. Any good design course will place emphasise on communication not on "prettiness".
It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?"– Winnie the Pooh