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  • Starbucks uses retro logo for 8 weeks

    #1


    This is totally confusing to me, but here it is...
    http://www.businessweek.com/innovate...n_id=rss_daily

  • #2
    I like this version of their logo much better than their current one. It looks
    much more like the old French watermark that it was swiped from, and it's
    not nearly as PC as the new one. I can't wait to hear the Puritans around
    here start crying about the exposed breasts their kids have to look at, too.

    Comment


    • #3
      A little odd, but a decent marketing move in the fact that it generates free press through PR and word of mouth, etc.

      Comment


      • #4
        I like this older one better

        Comment


        • #5
          I spotted it the other day when a co-worker walked in with it. They hadn't noticed. Though they normally buy Dunkin Donuts coffee.

          Nice and made to look like a well established homey type of company.

          Comment

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