the "er" thing was kind of a mystery advertisement campaign thing that they did
they posted billboards, bus ads and other such ads all over cities in canada with just a blank canvas, with a small "er" somewhere on it... then they added some graphic elements with the "er" subsequently, and now every ad's copy has the "er" highlighted in heavy blue on the completed advert as in for a bus shelter's ad: "Waiting for the bus just got a lot better"
Their log isn't very striking is it. I don't find anything about their new campaign very memorable. At least with Frank and Gordon they had something that would stick in your mind. People would actually pay attention to them to see what new puns, gags, or trouble there would be in the new ads. the "er" idea is lost on anyone who hasn't seen it from the start. Case in point....me. I didn't understand it either so it was totally lost on me. At least with the mascots, you didn't have to follow the campaign to get it.
Art is always and everywhere the secret confession, and at the same time the immortal movement of its time.
| Karl Marx |
A desperate disease requires a dangerous remedy.
| Guy Fawkes |
i personally didn't like the beavers at all.. I thought they were retarded, ugly and just really cheesy.. They got really old, really fast. Perhaps they should have had a campaign similar to Kokanee's "Ranger Live or Die" where we would get to watch them torture Gordon and Frank. Sweet relief!
i personally didn't like the beavers at all.. I thought they were retarded, ugly and just really cheesy.. They got really old, really fast.
But. They're Beavers! What kind of person doesn't like beavers? I'll tell you what kind of person, not a very nice person at all. Or did you have some sort of traumatic beaver experience when you were a lad? Like, did they gnaw down your fort, or a tree - causing it to fall on your family while they slept? If so, my apologies - those dirty, dirty beavers can rot in a shallow grave.
If its really because you thought they were retarded, ugly and cheesy - that's just plain mean. You need to see through their hideous buck toothed grimace, their twisted contorted forms, their scaly, slimy paddle-tails, their rancid beaver breath, their beady, soulless eyes, their matted, flea-infested pelts - and see them for the truly special, beautiful creatures they really are.
. . . in bed
You can fry an egg on the devil's hiney, but it ain't never gonna come out sunny-side up, A-men!
AroundTheFur, read PrintDriver's response, do what he suggests re: defining your hypothetical company, then sit down with paper and pencil and sketch 100 or so ideas. Do not jump onto the computer each...