Announcement Announcement Module
No announcement yet.
Advice on a new 'branding' job I've aquired Page Title Module
Move Remove Collapse
Search Search Module

Advertisement Advertisement Module

Featured Images Featured Images Module

Mediabistro Creative Sites Mediabistro Creative Sites Module
Latest Topics Latest Topics Module

  • Saint-Michel
    Reply to Legal size cardstock for business cards
    Thank you for your answer PrintDriver. Seems like I was misinformed. I'll probably have to buy another printer that can print on thicker card stock then. Do you have any suggestions as to what printer...
    Yesterday, 11:30 PM
  • zablockit
    Reply to Please critique my new game design

    Ok, skeuomorphic looks awesome!

    What do you think now?

    What would you improve?...
    Yesterday, 09:11 PM
  • lowfatgraphics
    Reply to Font Management

    I was testing the Font Suitcase and seems to be screwing with my Chrome bowsers...after some googling--looks like its a known issue. FEX it is then.

    Thanks Garricks....
    Yesterday, 08:29 PM
  • <b>
    Comment on RIP: The Necrology Thread
    As just a listener of music, his work with Cream, along with Eric Clapton and Ginger Baker, have been among my most favorite pieces of music since I was just a kid. Somehow it always manages to surprise...
    Yesterday, 07:25 PM
  • <b>
    Reply to Created Logo in PS, question about file
    I think a lot depends on what one's definition of a logo might be. Many beginners and amateurs tend to make logos that are really just small, complicated illustrations. Most professionals, on the other...
    Yesterday, 06:47 PM
Advertisement Advertisement Module

Sponsors Sponsors Module

Conversation Detail Module
  • Filter
  • Time
  • Show
Clear All
new posts

  • Advice on a new 'branding' job I've aquired

    Some help/advice/tips needed before I embark on possibly my biggest job yet would be very much appreciated.

    One of my clients (who is an excellent interior design specialist) has asked me to do the new logo and entire branding for a plush Japanese restaurant (there are two at the moment but they will be opening another in the near future).

    I'm more than confident I can creating a good logo and have done for three other bars/restaurant in the past but I could really do with some advice on how to sell the who 'branding' element of the job. Other than the logo, shop front sign-age, menus etc what else shall I push for and how to 'sell it'. much shall I charge? The other restaurants I've created logos for have been relatively small but this is a different matter all together.

    I'm visiting the restaurant in Soho on Thursday to meet the owners and get a feel of the ambience.

    This will be my highest profile job since starting out on my own and I really want to get it perfect.


    Excited Steve!


  • #2
    Congradulations Steve.

    I would price diffrent menus. There are so many ways you can create a menu that you should price a few for him. Along with signs and Art work. You really have to break every job down into Art Charges, Printing Charges, Misc Fees. Give him at least three diffrent options for each item and tie them into packages. Like for instance a Vinal sign would go with a two color menu. A Sign printed would be great with a Full color menu.

    You really have to take about a few hours to create a pricing stucture but you'll feel alot more confident once your done.

    Good Luck and let us know what you come up with.

    'Adventure, Excitement, A Jedi craves not these things.'
    'Anger...fear...aggression. The dark side of the Force are they.'


    • #3
      menus, take out menus, coasters, napkins, placemats (if they use em), matchbooks, glassware, lampshades, window dressings, carpet, window glass signage or decoration, Bar-back signage or decoration. Anything you can print on, paint on or stick vinyl to basically...And there are some really neat vinyls produced especially for the Japanese market that are very sweet. We use the Fasara series on occasion.

      Japanese restaurants, at least the ones in Boston are very plain inside though. Lots of the traditional plain rice paper screens, etc. Not at all like the Chinese restaurants here which are usually pretty gawdy. Decor is one thing but you may have a bit of trouble selling consumeables, especially if there is a 'source' they are already using, if you get my drift.

      Good Luck! and congratulations.

      Specialization is for insects...



      • #4
        Soho England?
        They don't allow outdoor vinyl signage do they? At least they didn't in several of the smaller towns I visited a few years back... If it's posh, think hi-tech and go all out. LED channel lettering or neon, cut metal and/or acrylic, 3D lettering or elements. Check out SignDesign magazine for ideas.

        Specialization is for insects...



        • #5
          Don't forget the Table Tents...



          • #6
            PrintDriver: LED channel lettering??? What's that?

            Silence04: Table Tents?? What are they.

            Thanks people. My initial thoughts are to go for something very, very clean smart and trendy that will not age so quick. They already use three interlinked circles in the decor inside and want to incorporate that into the logo. It's the branding I really want to impress them with but in an unusual and unique way. Some good suggestions above!

            How much would you guys charge?





            • #7
              table tents are those 'standing' advertisments that you would normaly find on table tops in most resurants. they are usually cardboard paper folded into a triangle, and they will usually show a special entrie.




              Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us