The venerable University of California traded in its traditional logo for something modern, eliciting a New Media blast of derision. Some experts say the storm over the new UC logo will pass.
Does anybody else think it looks like a 'flushing toilet'?
That was my initial thought, like someone flushed the toilet with cleaner still in the bowl while they were peeing in it after eating a lot of asparagus.
I notice they don't seem to name the design firm.
I'm also noticing that a lot of people seem to think the public reaction is 'trivial'.
Looks like a crowdsource thing to me.
Or a design student at UC. When I was in school, our design department was tasked with redesigning the logo for the school's radio station. All the design students designed a logo and the station picked the one they liked. I wouldn't be surprised if the same thing happened here.
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