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Postcard Dimensions

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  • Postcard Dimensions

    I feel a bit silly asking this question, but I'm a web designer so be gentle.

    I've got a postcard design that requires quite a bit of text for the back (or "address") side. It's a 4.25" by 6" card.

    Now I've read (I did visit the postal service website) that you need to allow 4 inches from the right side for the bar code and address area -- but if I'm not using a bar code, what is the maximum width I can safely use on the left side of the back of the card? I always just eyeball this and I've never had a problem, but I want to make sure I do this right.

    These are the specs from her printer:

    The final (trimmed) postcard size is 6" x 4.25"
    -PLUS 1/8" bleed all around; make your final layout 6.25" x 4.50"
    -Consider 1/4" for safety from the trim line.
    -Don't put any copy or logos too close to the cutlines.
    -Actual Live Area is 5.5"x 3.75"
    -If your postcard has a border - it must be at least 1/8" wide PLUS

    So I guess I need to allow .25" from the left-hand side right off the bat. Which leaves me only 1.75" for live content. But that just doesn't seem right.

    Please help a web designer/math-impaired designer out. I appreciate it!!
    You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB

  • #2
    Vikia? Where are you postcard master? lol

    I feel like an idiot, but I'm looking for "maximum width" here so I can include as much of her text as possible.
    You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB


    • #3
      Maybe this will help
      Some advice is profound, some is clever. The above post is a good example of both.


      • #4
        Best thing to do is talk to someone at your local post office. I've got 'em on speed deal. Setup your template, fax it over and ask if it meets the postal requirements. They'll tell you exactly what you need to do to fix it if not.

        Good luck!


        • #5
          Thanks guys, great advise! Just in case anybody else has this question -- the post office said to leave 1/6" at the bottom for the barcode and enough area for the stamp. And "the important thing to remember is that the return address and the mailing address don't get confused" -- in other words, didn't sound like there was a "set" width.

          So, I'm going to go with what the toolbox (awesome site!) recommends.

          Thanks again guys!
          You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB






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