Hellewww,
So I've been back and forth with my printer a couple of times needing to ask a few questions. Finally, after a month of trying to set something up, they were going to put me in touch with somebody in prepress, so I sent questions on 8/31 and they said they'd get the answers for me. I contacted them this week and they said they were trying very hard to get the answers from prepress but they're in press training due to a switchover to digital. I figured sending them in writing would be more helpful and provide me with a record of the answers, but now I'm told someone will call me tomorrow and answer my questions over the phone. I have an 18 hr day tomorrow with little room for phone time so I told them they'd have to leave the answers on my voice mail. They said the questions were extensive and required a dialogue but they'd try...
So my question is, are the following questions really that involved? Here they are:
These are all, to my understanding, questions that relate directly to their press standards/preferences, so it's not like I can pull the answers out of the ethers. Meanwhile, time is ticking.
So I've been back and forth with my printer a couple of times needing to ask a few questions. Finally, after a month of trying to set something up, they were going to put me in touch with somebody in prepress, so I sent questions on 8/31 and they said they'd get the answers for me. I contacted them this week and they said they were trying very hard to get the answers from prepress but they're in press training due to a switchover to digital. I figured sending them in writing would be more helpful and provide me with a record of the answers, but now I'm told someone will call me tomorrow and answer my questions over the phone. I have an 18 hr day tomorrow with little room for phone time so I told them they'd have to leave the answers on my voice mail. They said the questions were extensive and required a dialogue but they'd try...
So my question is, are the following questions really that involved? Here they are:
1. COLORS: I have a Pantone color bridge uncoated. There is a huge difference between U and UP; I'm assuming I use UP since that's the cmyk side, but which one should I use? I noticed _____ was sampling from the U side. None of the CS programs list it, just U. Does the P stand for Process (which brings me to my next question...)?
2. PROCESS/SPOT: Process vs. Spot: which one do you prefer?
3. PERCENTAGES (transparency vs. tint?): On the front panel background for the ____ Retreat Brochure Summer-Fall I specified at 30% and on the back panel 10%, yet the back panel looked 3 times darker. Did I do this backwards or something? SNIPET ATTACHED WITH ADDITIONAL QUESTIONS ON IMAGE.
4. PHOTOS/IMAGES: A previous conversation with ____ indicated a preference for submission of grayscale photos. My questions on the ____.jpg image about tint requests and their effects, as well as integrity of feathering, etc. are:
Submitting photos in grayscale --
not sure how to determine "wash" percentage or even terminology.
Last brochure photos were completely washed out and I had them at 20%.
Is the tinting for photos usually 100% to pick up detail, sharpness, etc. or something else?
Will the feathering still hold up with the wash?
Image vs. Text: To avoid font substitution and repositioning of work and elimination of gradient and transparency such as what happened with the last cover, is it acceptable to submit something as an image rather than text?
BROCHURE PAPER AND STYLE QUESTIONS:
Paper: We want to use the same paper stock and weight we use on our newsletter and past brochures (not including this last one). It's a flecked, textured matte.
Fold/size: We would like to add a fold-over insert people can cut off and mail back to us, which would leave the brochure body at 8.5x11 with an extension for the cutoff postcard fold-over (illustration attached). Question is which side you'd need the extension to be coming from (top or side). Big questions are doability and cost.
These are all, to my understanding, questions that relate directly to their press standards/preferences, so it's not like I can pull the answers out of the ethers. Meanwhile, time is ticking.

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