Hi, I am new to printing services and I have a question. I am a print broker so i get a variety of print jobs. If a customer brings me their business card which has a logo on it and they want the cards printed exactly the same, what is the best way to get this card in a print ready file to upload to the printer? When I scan it, the image is not clear enough. The logo is too complex to recreate. Is there anyone here who can inform me on generally how this is done? Thanks
Announcement
Announcement Module
Collapse
No announcement yet.
question on creating print ready file
Page Title Module
Move
Remove
Collapse
-
Tags: None
-
I'm guessing you haven't worked in print before then. Do you have a design background or a broker background?
I work in prepress/design at a printing company and when client hands me a card to reprint, they have a few options:- Send me the original design file for me to prepare a print ready pdf
- Send me a print ready pdf
- Client does not have access to files and requires the job to be recreated at a cost
No logo is too complex to recreate. A designer designed the logo. Another designer can recreate it.Last edited by Buda; 02-21-2013, 08:32 PM.
-
ideally the original business card file is provided and sent to the printer. it sounds like your customer doesn't have the business card file, so they would need to provide a vector file of the logo and you'd have to rebuild the business card using that.
it sounds like you don't have that experience, so i'd start with asking the client for a digital file of their business card. they can get it from whoever designed it in the first place.
Comment
-
They do not have it. I have the ability to recreate it but they do not want to spend the money on art fees. they tell me another print shop was able to reproduce it by scanning it. Would I need a better scanner for situations like this?
Comment
-
If it's a scan of something that's already been scanned and printed, then it's going downhill.Originally posted by oldschool View PostThey do not have it. I have the ability to recreate it but they do not want to spend the money on art fees. they tell me another print shop was able to reproduce it by scanning it. Would I need a better scanner for situations like this?
How badly do you want them as a customer? You have a few options...
1. Recreate it for free. If it's a good customer that brings you a lot of work, it may be worth doing it.
2. Refuse the job if they can't provide you what they need. If you don't mind losing the business, you can do this. Sometimes there are customers that are more trouble than they are worth.
3. Scan it, send them a proof, and tell them that's the best it's going to look unless they can provide you with something better.
I've done all three of these in the past for various reasons.
Comment
-
In my experience, scanning will look bad. But if that's what they insist on, even after my explanation, then go for it. If they are at all fussy about quality or colour, then walk away. It will be very hard to match an original by scanning.
Personally, I think no business card is better than a bad business card.
Comment
-
Cosmo and Buda pretty much nailed it. From a pre-press perspective I love nothing more than getting in a Press Ready PDF with proper crop marks, bleeds, and vector images and the thing I hate the most are JPG (or worse, GIF) scans or web images of logos, business cards, etc.
I've personally become adept at recreating logos and forms because I do it day in day out to the point where I can usually nail fonts and sizes on the first attempt (The salesmen like to try to stump me, and I think I'm the only one in the world that uses the what the font app on his phone). But, at the end of the day rebuilding something takes time, and time means money. If they're a good client that we seen a weekly or monthly basis, I don't mind cleaning things up for them.
Design firms, however, don't slip under the radar. I feel their people should know things; like the difference between Pantone 032 and Pantone 032C and Pantone 032U, and NOT use them all in the same file; or the importance of defining a bleed area on files that bleed AND using it.
Comment
-
I'm getting some good feedback from everyone, Thank You! It helps me out alot
and Firefighter, I like your quotes at the end.
Comment
-
What the font Mobile App Link -----------> HEREOriginally posted by Lith View Post
This exists?
For Iphone or Andriod. Simply use your camera to take a picture, use the app tools to crop and select the font, upload and get information back just like on the website. Sadly, I've used it fairly regularly outside the office when I need to know what font they've used and it's driving me crazy (sort of like getting a song stuck in your head)!Last edited by firefighter26; 02-21-2013, 11:14 PM.
Comment
-
Funnily enough, one of my clients, who is a print broker first told me about What The Font mobile
Yes, he is in my good books.
Comment
-
This just plain boggles my mind.
A print broker should know all this before calling themselves a print broker.
Comment
-
Well, should is a loaded term.
I've met many print brokers that don't have a clue what they are doing. They make some expensive mistakes along the way.
Comment
Google search
Google search Module
Collapse
Latest Topics
Latest Topics Module
Collapse
-
Commented to Photographic exploration of weedsThanks!
-
Commented to New engine and layout on Graphic Design ForumThe forum no longer works with Tapatalk. Is this something that will be remedied?
-
Commented to New engine and layout on Graphic Design ForumThanks for your feedback. I'm sure it will be useful. As for comment within a comment, do you think that's necessary? Sounds like a major thread hijack
-
Commented to New engine and layout on Graphic Design ForumI know the forum is in a state of flux but thought I'd make some comments about it anyway.
I don't recall exactly what the button was called (I think it was Todays Posts or New Posts) but... -
Commented to Which pantone booklets do I need?Thanks alot all of you. Bought the colour bridge. thanks for the tip about Indesign!
-
Commented to Why can't I post a link?
Left and right feet!... -
Commented to Creating sketchy look or cross hatch in IllustratorYep, I would pencil sketch the basic shape and then use a black fibre tip pen on top. Kerm's suggestion of scanning and live tracing the result is good too.
-
Commented to i'm also a de-lurkerWelcome back!
All Creative World Network
All Creative World Network Module
Collapse
Comment