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What is this approach to logo design called

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  • What is this approach to logo design called

    Can anyone say me as to what this circle based logo design process referred to as ? Also if someone can add a link to resources based on it .
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  • #2
    It's called the Golden Ratio. It's written on the image.
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    • #3
      Fibonacci Spiral

      Also known as The Golden Ratio as KitchWitch said. The Fibonacci spiral: an approximation of the golden spiral created by drawing circular arcs connecting the opposite corners of squares in the Fibonacci tiling
      https://en.wikipedia.org/wiki/Fibonacci_number

      This is based on how the eye travels when looking at a composition.

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