Creative Briefs

hank_scorpio · 12-13-2011, 12:06 PM

Have you applied anywhere locally as an intern? Lot's of briefs on a daily basis, plus you can work on real projects with real clients.

theshoefairy · 12-13-2011, 12:07 PM

Yeah I have applied for a few positions both on a voluntary basis and also as a junior. I have had a few replies and have to wait for the positions to close to be considered.

hank_scorpio · 12-13-2011, 12:15 PM

What other kind of things would you like for your portfolio?

**garricks** · 12-13-2011, 01:05 PM

There are some briefs available here: http://www.graphicdesignforum.com/fo...ad.php?t=17133

Squawky · 12-13-2011, 01:27 PM

I can't be the only one that thinks of silly men's underpants when I read "creative briefs" right?

**KitchWitch** · 12-13-2011, 02:04 PM

That's where I went, too, Squawky.

theshoefairy · 12-13-2011, 02:22 PM

Very funny

Looking to include some magazine layouts perhaps.

Thanks for that. Some really good exercises there

**garricks** · 12-13-2011, 02:28 PM

Those are boxers, silly! Briefs are tighty-whiteys or y-fronts, depending on where you're from.

Microswede · 12-13-2011, 02:29 PM

You could always create your own brief. Such as "Redesign the spread for Article ______ in Rolling Stone Magazine" or whatever. In your portfolio, just list it as 'hypothetical' or something.

Also, you have any friends/family in need of design? Invitations? Holiday/New Years parties? Get creative - it's your job!

Squawky · 12-13-2011, 02:50 PM

Originally posted by garricks View Post

Those are boxers, silly! Briefs are tighty-whiteys or y-fronts, depending on where you're from.

Well, these were the first ones that weren't actually on a guy, didn't want to be clicking the thumbnails on any of those "packages" and making this thread NSFW

**garricks** · 12-13-2011, 02:54 PM

Originally posted by Microswede View Post

You could always create your own brief. Such as "Redesign the spread for Article ______ in Rolling Stone Magazine" or whatever. In your portfolio, just list it as 'hypothetical' or something.

That's a good idea. Buddy of mine recreated cereal boxes in Illy, then redesigned them so he had before & after in his portfolio.

hank_scorpio · 12-13-2011, 02:57 PM

Or make your own cereal boxes!

One of my first ever design things in Design School lol That was back in 2000. Nothing but Illustrator.

hank_scorpio · 12-13-2011, 02:59 PM

It was so nice, that the tutor filled it with Corn Flake bag, and then we sealed it an put it in a shop on the shelf. It was hilarious!

**PanToshi** · 12-13-2011, 03:46 PM

I wrote out a Completely Fictitious Creative Brief, feel free to use it. I think it’s good practice to write out (actually write out, not just think up) your own briefs for every “imaginary client” project you do for your portfolio. IMHO, it helps to put yourself in the clients position and really think about what it is they would want or need graphically, and most importantly, why.

Of course one does not have to do everything on this list, but it can be adjusted to fit your individual portfolio needs. Tailor your briefs to feature things you want to include in your portfolio. Use some of it for one made-up brand, some for another.

Enjoy!

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Client : Cíjohi Coffees
Project: To create a unique branding system for Cíjohi Coffees to be used in retail; product, online and store locations.
Flavors: Columbian; French Roast; Decaf; Vanilla Bean; Hazelnut; Amaretto.

Background: Cíjohi Coffees is an organic, fair-trade coffee from Cíjohi, Columbia. Cíjohi Coffees takes pride in producing our coffee free of exploitation and free of chemicals and additives.

We would like to launch our product, initially in the United States & Canada, followed by a rolling out of our brand to the EU beginning 2015, and Asia in 2018.

US launch cities: New York, San Francisco, Chicago, Miami, Austin, Denver, Los Angeles, Portland, Or.
Canada launch cities: Toronto, Vancouver, Ottawa, Edmonton, Calgary, Winnipeg.

The branding system should reflect our fair-trade and organic philosophy with a unique look that makes our brand stand apart from the many other similar products.

The design should appeal across cultures and age groups. We are eco-responsible company and would therefore like an eco-responsible representation of our brand. However, budget will be strongly considered in the final selection.

Design a branding system for Cíjohi Coffees brands including but not limited to:

• Product Packaging
- containers
- labels
- shipping cartons

• Retail Packaging
- cups (hot and cold drinks)
- cup holder rings
- bags
- napkins
- sugar packets
- drinking straws sleeve

• Signage

a)Cíjohi Coffees branded store
- store signage
- window signage
- interior signage

b) Cíjohi Coffees branded mobile coffee truck
- vehicle wrap branding

c) Cíjohi Coffees in-store signage (non Cíjohi Coffee retail locations)
- shelf-talkers
- aisle-interrupters
- stand-alone display units
- end-caps
- ceiling-danglers
- register-toppers
- floor graphics

• Promotional Materials:
- brand launch posters
- new products posters
- special offers posters
- out-of-home promotions (billboards, transit, transportation hub)

• Online
- website with online store
- web banners
- email marketing (launch, new products and special offer versions)

• Sales:
- brand brochure
- sales kit for complete product line
- sell sheets for individual coffees

• PR:
- pre-launch announcement/materials to media outlets
- launch event
- invitation (print and electronic)
- reply device (print and electronic)
- event signage
- event program/magazine
- goodie bag (branded give away items; coffee mug, key chain, hat, etc.)

• Corporate:
- intranet
- annual report
- internal newsletter
- stationery

- letterhead
- envelopes (#10 window and non-window; 9” x 12” craft envelope)
- business card
- self adhesive label
- purchase order forms (print & online versions)
- email signature

Creative Briefs

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