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20 Questions to ask a Client
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I think it goes too much into detail for example with typeface selection etc. Should be the designer making these judgements and creating the designs, and then making logo propositions for the client.
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Hi Jack and welcome to GDF!
When you get settled please read this as well as these very important threads. They will give you all the info you need on how the forum runs, the rules and regs, and give you some background info on our long running, inside jokes
Enjoy!
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I'm going to agree with Jack's first post. (Welcome to the forum Jack.) I'll usually ask most of the questions on the list, but would never ask the following directly:
8- Do you have any specific imagery in mind for your logo?
9- Do you have any color preferences, or existing brand colors?
10- Do you have any colors that you do not wish to use?
13- How do you prefer your logo to be worded or written out?
Example: thedesigncubicle or the design cubicle
14- How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering
Asking these questions encourages the client to invent an off-the-top-of-his-head answer that could lock you into a direction that might not work — as in, "Now that you mention it, a blue cocker spaniel smoking a cigar would be nice."
Instead, of asking directly, I'd give the client the chance to volunteer this sort of information. If the client feels strongly about any of these things, he will mention it. If it doesn't come up, you haven't needlessly restricted your options.
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