Here's another blog on (online) marketing... and how to increase the rank on your website, if you have one. I've been working on tons of this stuff with some of my design sites... hope you find it helpful!
GREAT site and fantastic tip! I love this quote he included by Seth Godin:
Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost.
I would inject that getting fired for standing on principle is a relief because that's not the right atmosphere to be in anyway. I get to choose my work, and I have even fired clients on occasion, but I have not always been in that position. Besides, you are in big trouble if you have human resource problems when you're self employed.
"Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat."
-- Theodore Roosevelt
You can tell them that someone always manages to get away with theft (yes, start calling it theft), but that doesn't make it okay. Remind them that if they choose to steal, they risk a cease & desist,...