I consider it a true privilege to be one of the many that met Rick at "The Design Conference That Just Happens To Be In Park City", in 1999, as a budding Design Student. He was a genuine smart ass (meant in a good way.) =) What a great designer, he will be sorely missed, I am truely in shock, as I sit here typing this. =\
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This thread is 7 years old so don't be surprised if there isn't much further discussion. Feel free to poke around the rest of our forum though.
It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?"– Winnie the Pooh
AroundTheFur, read PrintDriver's response, do what he suggests re: defining your hypothetical company, then sit down with paper and pencil and sketch 100 or so ideas. Do not jump onto the computer each...