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Design & Assessment Feedback Please :)

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  • Design & Assessment Feedback Please :)

    Hi there, my name is Venessa and I'm currently studying a Diploma of Graphic Design and so I'm hoping to start this thread to get your amazing feedback and thoughts on some of my work.

    I'm currently completing an assessment that requires me to assume the role of a Graphic Designer opening my own design studio.
    The objective is to showcase my studio and design theme through graphic design collateral for the reception area through - 1x 2 D design and 1 x 3D design whilst remaining conscious of sustainability and environment impacts.

    In this scenario, I am a designer that specialises in minimal design, stationary, business cards, logo, brand and package design, that prides itself on sustainability and environmentally friendly.

    I have chosen to go with a 3D design on the front of my reception desk, most likely recycled wood signage coated in white paint for my logo, and for the 2D design I'll be going with a wall decal using a quote for inspiration. I've chosen to stay away from any design/sign that requires ongoing electricity/lights for obvious environmental reasons.

    Looking forward to hearing your thoughts


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  • #2
    Hi Venessa and welcome to GDF.

    We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
    Shop smart. Shop S-Mart.


    • #3
      You've given extreme prominence to some words on the wall. It's the first thing everyone who walks through the door will see and read. With that kind of prominence, it would need to be something spectacularly insightful and original to justify its prominence -- not something as prosaic as a quote from a fictional television character. Personally, I'd skip the quote and cover the wall with something more visually interesting that sets an appropriate emotional tone for the studio.

      Ad agencies have been placing graphics on their big, blank walls for years -- it's almost become a standard thing they do. For example: I wouldn't suggest simply doing the same things they've been doing, but seeing what others have done might lead you to something even better.


      • #4
        I'm going to start with the comment that I fabricate and install this stuff for a living...

        The wall quote...When someone is approaching a receptionist's desk, where are their eyes? On the receptionist and the wall directly behind him/her. Why is there a quote from a fictional TV character on the wall right there? Would the company better be served with their logo prominently in line of sight? If you are going to put the logo down on the desk, do not add competition with words that require more attention just to read.

        While the quote may be apropos to your mission statement, do you really want to be quoting that particular TV character? He may have been ethical in most things, but…..

        Actually die cut vinyl is sort of considered 3D in the sense that it is considered an appliqué. If you want true 2D, you might consider a custom wall cover mural or something along that line.

        Your logo. WI? or VM? (yeah, I see your name, but do you want people guessing?)
        Concerning the drop out letters, the extremely skinny reveals on the ascenders, coupled with the very flimsy attachment point between the serifs on both the V and the M require some real care and thought in fabrication and method of attachment. Those ascenders need to be at least as wide a a 1/4" CNC router bit for up to 1" thick wood (which means the slot needs to be at least 0.26" or the machine doesn't think it will fit.) Same with the serifs. If the wood is thicker, you are looking at a 1/2”'' diameter bit. The only way you can realize those extremely sharp serifs is if you laser cut this in 1/2" thick acrylic or waterjet cut it in at least 1/4" aluminum. You could go up to 2”'' thick on Acrylic if you want to waterjet it, but you can’'t go thinner on the aluminum because 1/4''” is the thinnest you can do that will accept a drilled and tapped stud (I hate welded studs. Can ruin the face finish and aren’'t as reliable.) You will need at least one stud on each of the point parts and at least 4 more to support the circle. Sure, you could have the serifs hand finished after the routing. Can you afford it? I would dissuade you from using any standoffs where a person's clothing or handbag could get caught between the logo and the desk while talking to the receptionist.

        The word ‘’''design’’'' is relatively small in the grand scheme of things. Depending again on your cutting method, you are going to have router fillets on all the inside corners (a fillet is the rounded corner you get when you try to cut a square hole with a round bit.) All of the counters need to be able to accept a stud as well. Or maybe you do the word ‘’''design''’’ as 3D lettering on the face. Again though, to get lettering that small, I’'d recommend laser cutting out of acrylic which isn’t what you want to be using, I suppose.

        With regards to lighting, there are any number of energy efficient ways to light a sign. If you have an office window, solar is a possibility. If you want the sign to stay lit at night in your office, you can use a battery pack that charges during the day. If you have office lighting, what are you using? LED? LED is very energy efficient and there are all sorts of ways to incorporate it into a sign.

        When showcasing sustainability, if you fully paint something, it is no longer obvious it is recycled. Sometimes the object of using recycled material is to let your clients see it. Sort of like leaving the honeycomb edge on BioBoard. For your sign, you might want something a little rougher. something that was obviously previously used, maybe something even plasma cut rather than cleanly routed or layered.

        Sustainable has various meanings too. Usually it refers to paper products and being able to plant more trees fast enough to replace what you cut for said paper. Upcycling is another word, possibly better suited for your purposes. You are taking already used materials and up-cycling it to a just-as-useful purpose. Recyclable is another, where the product can be either made from recycled material or is easily recyclable after its useful life is up. Environmentally conscious is yet another. If you look at something like the LEED guidelines, you find that some items are included as usable for points if they originate within a 500 mile radius of the site in which they are installed. So you might choose one PVC product over another because one is manufactured in the US, not overseas, and therefore uses less energy to get to you. Or you might use a long term high-pressure laminate or glass-porcelain graphic because they will last 10 years or more and don’t have to be replaced. Or you might use a fabricator that recycles all their aluminum and wood and plexiglass scrap (along with other energy efficient practices.)

        It’s really hard to be a totally sustainable designer. Where do you draw your line? Lasers require a lot of wattage to cut. Some print and mounting processes require adhesives that make items non-recyclable after use. Quite a few of the Bio products out there print poorly, don’t last long, or are made with questionable claims as to their environmental impact. Here’s a pretty concise article on the various terms for bio-plastics:
        That would make an excellent dissertation project BTW.

        Alot of times designers don’t want to give up print quality for green-ness. But what they can do is work with their printers to get the best possible yield from the materials they do use. Always try to discuss yield before a project is designed. For instance, you want to mount photos to acrylic and hang them on the wall with gyfords, ask your printer about the size of their plexi sheet. If it is 48” x 96”, making your graphic panel exactly 24’’ x 48’’ means, because of the saw kerf width, you get only one per board. If you make it 23.75’’ x 47.75’’ then you get 4 per board. If your printer is using a table router to cut boards, your size may be even smaller so they can get their registration dots on there. You might also discuss not adhering the image to the acrylic so the plastic and the print can both be recycled…. But I rant on here…...

        Do you only get to do a one-each on 2D or 3D?
        I’'d go all out. But then I was known for bending the rules in school.
        Do a web image search for branded office lobby.
        How else can you brand this space without overdoing it? Is there more than a desk and wall? Do you have a place for your clients to sit or have a quick informal meeting? If you incorporate an open floor plan with glass partitions into your office lobby space, think of the possibilities!!!
        In school, while you have the opportunity, always go above and beyond. You'’ll get so few opportunities in the real world.
        Last edited by PrintDriver; 12-05-2016, 12:53 PM.


        • #5
          Hoo. That's a book!
          Sorry for the tangents.






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