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Need Feedback for Poster and Signage concept

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  • Need Feedback for Poster and Signage concept

    I've developed this concept for a poster that will decorate the office of the Sydney based start-up Sherpa, a delivery service mobile application.
    The company core values are : "Be Transparent, Be Authentic, Take risks, Have Fun".
    The goal is to strengthen the corporate identity of this young company.
    The illustration has to include the mascot of the company: the llama, be funny and symbolise the speed and efficiency of the service.

    I've also developed the office signage concept, a round to cut alupanel of the current logo. An option is to slightly extrude the letters and the llama.

    How could I improve these concepts? Your feedbacks are welcome!

    Click image for larger version

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  • #2
    I'm not digging the anthropomorphic llama. It looks awkward, static, and has no sense of urgency or speed or efficiency.

    On the signage, yay for researching Alupanel.
    If you are using the Digital White, check your ink life in an exterior application.
    Also check that you can die cut this for exterior use. I know the product can be used for building facades and as sign blanks, but in most cases, in those applications, the edge is captured and less likely to split with weather extremes. Though in most cases the ink will fail before the signboard.

    If you are going to ''extrude'' the letters, they should be at least 1/2" thick so that they can be mechanically fastened from the back using screws. Having 3D letters will also help you hide the mounting hardware. You have to mechanically attach this to the building. Figure out where your studs are going because on a simple flat print, you are going to have to bolt through the face in several places.


    • #3
      Hi Delhia and welcome to GDF.

      We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
      Shop smart. Shop S-Mart.


      • #4
        I think at this point in time a considerable number of people will cringe when a company uses the name of a minority ethnic group as a company name. (Sherpa are a people, not an occupation)

        I am also at a loss as to why an animal native to the Andes ids being used with a name of an ethic group from the Himalayas.
        Keep Saturn in Saturnalia.


        • #5
          Not sure the OP has any say in the name of the company or it's logo.

          I was more wondering why the llama wasn't blue like the logo.


          • #6
            Sherpa makes me think of 'guide' and not delivery. A llama is a pack animal, and as seamas notes, totally unrelated to Sherpas. It's almost as though the branding is saying that Sherpas are pack animals, for some confused reason.






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