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Seeking feedback for Signage/ Business Card assignment

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  • Seeking feedback for Signage/ Business Card assignment

    Please could you give me some feedback on my designs. The brief is as follows:

    "You've just taken on a design studio and want the reception area to reflect the designer that you are, as well as the business that you are developing. Create a 2D design for print (e.g. business card) and a 3D design (installation/ signage) that could be displayed in the reception area".

    I have chosen to produce a business card and sign for my own <currently fictitious> wedding invitation business, "From The Treehouse" in which I hope to produce hand-drawn, illustrative designs. (Think colourful, beautiful, romantic, boho, watercolour, natural). I'm keen for the business to have strong ethical and sustainable philosophies, so use of recycled material would be particularly appealing to me.

    I have attached the designs that I have come up with so far for the signage. What I would like to know is this: Which of my ideas do you think best reflects the style and nature of the business/ which design should I choose to develop further? This has actually been really hard for me to do, even though it's my business...

    Many thanks.
    Attached Files

  • #2
    Gosh -- good luck choosing, they're all great! I really love this.
    You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB


    • #3
      Hi Onabox, Nice all design are too good, all are unique design


      • #4
        Sorry, at work I don't download PDFs from online forums. You'd get a better response if you posted images.


        • onabox
          onabox commented
          Editing a comment
          Hi PrintDriver - i tried to get the designs to post as images (jpegs) but had no luck. I'll try again. Thanks for your time though.

        • KitchWitch
          KitchWitch commented
          Editing a comment
          The best way to get images to show is to upload them to a hosting site, then copy the IMG tag into the body of your post.

      • #5
        Hi Onabox and Alwasi and welcome to GDF.

        We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
        Shop smart. Shop S-Mart.


        • #6
          I did eventually have a look while at a place other than work on something other than a production computer.
          Since I'm not the demographic that would be looking to buy custom illustrated wedding invitations
          I'm not quite sure how your design aesthetic = wedding invitations or how well it would appeal to brides looking for that ''something special.''

          Your ideas are fun and imaginative in a ''children's-book-illustration'' sort of way. They can also be described as a bit rustic or rough when visualizing your concepts as finished pieces. Recycled materials and Upcycling found objects are two sorta different approaches to the whole sustainable mindset.
          Are there that many brides-to-be out there that would be attracted by rolled magazines in a wall display for the recycly-ness of it all? Or will it remind them of the TV show called Hoarders?
          I don't know.

          Remember, your brand and how you represent it doesn't have to appeal to YOU, it has to appeal to your intended clientele. While it is perfectly fine to incorporate recycled/upcycled items because that is part of your ethos, keep in mind the business you are trying to attract. I happen to like Heavy Metal music and cooking but if I were to open a bakery, it wouldn't have a decor that would scare away the customers.

          I will give you kudos for attempting to sort out the use of metal in #4. You got the idea you had to stencil your logo bug. Excellent! You should also try to stencil the wording to see how that works. Or, you could specify to make it out of a metal that is thick enough to accept a stud (6mm or thicker) so you can float the counters in the lettering and the logo without resorting to stenciling. Most designs that utilize punched metal keep it consistent one way or the other.

          Come back and show the fleshed out finalist.

          On a side note, I'm not sure you can make an adequate income just doing wedding invitations.
          Aim higher. Small Event specialist comes to mind and widens your scope of work considerably.
          Something to think on. Work for someone in that industry for a couple years first though, if you go that route.......
          Last edited by PrintDriver; 04-29-2017, 06:42 AM.


          • #7
            Hi PrintDriver.
            Thank you so much for your feedback - not only did it make me laugh, but I think what you have said is thought-provoking and valid. One of the things that was troubling me about the designs was that they all felt a bit too "blokey", if that makes sense, so I fully agree with your comments (Hoarders: Hilarious! - Mind you, it'd be a good source of recycled magazine pages, if only they could be persuaded to give them up...).

            I will revisit my designs and work on them a bit more, keeping the target audience in mind more prominently this time. I really wanted to have a bit of a boho aspect to my business as well, which is clearly lacking at the moment. And I will take on board what you have said about aiming higher and even working in the industry for a couple of years.

            Thanks again. I'll be back.
            ps. As far as niche markets goes, a heavy metal bakery has got to be right up there, but you never know: Megadeath muffins or a Motley Crue-ssant might go down a storm...


            • #8
              Originally posted by onabox View Post
              Megadeath muffins or a Motley Crue-ssant might go down a storm...
              Someone needs to make this happen.
              Shop smart. Shop S-Mart.


              • #9
                Hi there - after several weeks, I've finally managed to put together some alternatives to the original logos that I posted earlier. To produce a 3D sign for a <currently fictitious> business involved with wedding invitations and stationery. The business would focus on hand drawn illustrative designs and, so, be aimed at the high-brow consumer.

                I would like to know, which of my designs you think is strongest in terms of appealing to my potential target market (females aged 20 - 45, engaged to be married) and the romantic, beautiful, feminine style of the business. Do you think that the signs should have more colour in them (see original pdf.s for an idea of the original colour logo design)? Which should I choose to develop further for my course?

                All feedback gratefully received.
                Many thanks.






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