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Student seeking feedback for assignment designing business card and signage

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  • Student seeking feedback for assignment designing business card and signage

    Hello, I am currently a graphic design student and Iím seeking feedback for business cards designs and a 3D signage/installation for an assignment.

    The Design brief I was given was for a reception area of a new design studio.

    ĎStudio D.Ií is a graphic design studio that specialises in creating digital graphics and illustrations that are used for web and print. They are looking to feature and design 2D business cards with company logo and eye-catching 3D signage to display in the reception area.
    They pride their work on being bold, colourful and contemporary and these keywords influence and attract their clients/target audience who seek new and creative ways to display digital content.

    The three cards designs I have uploaded I have gone with a concept that displays colour dramatically and used bold shapes and fonts.
    Any feedback and constructive criticism on card designs and signage would be greatly appreciated thank you.
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  • #2
    What is the image resolution of that mess of paint?
    Because the only way that is ever going to be rendered accurately is through digital print. You aren't going to be able to recreate in illustrator and not even the best scenic artist could render it 100% accurately painting by hand.

    So it's digital wallcover. I'd go with a no seams style application which may mean a stretcher frame. With what, some foam block letters glued/studded to it? That makes it a stretcher panel. Or is it backlit? Looks ''bright''. If backlit, that is somewhat problematic for the span you have, but doable. If you backlite solid letters, they appear black from the front no matter what color they are.

    For a High End studio that does illustration for a living, that resolution should be pretty maxed out for the output device. 100-150ppi at full scale. Start big if you do this. Really big. Illustrator choking big. Use InDesign instead.
    Last edited by PrintDriver; 07-11-2017, 09:00 AM.


    • #3
      Thank you PrintDriver for your response. For my business cards, the resolution of the digital image is 300ppi. My aim for the signage was to have the big mess of paint image lit up in the background with letters over the top. Your advice on the backlit letters and appearing black I will definitely note and readjust the design. And I will make sure that Iím making my resolutions choking big in Indesign. But thank you, you have given me a lot to think about in my amendments


      • #4
        I'm guessing the original watercolor splatters aren't all the large. This doesn't present a problem on smaller things, like business cards or other applications that don't require the original size to be significantly larger. However, when you scan it in at an ultra-high resolution and enlarge it, what might not have been apparent or distracting when smaller, like the grain, fiber and texture in the paper, might become a whole lot more noticeable when viewed up close. This could be a good thing if that detail is, by itself interesting, or distractingly awkward if it's not.

        I'll admit to not caring for the italic typeface or the seemingly out-of-place dot between the D and the I. Of course if this is an existing logo, you might not have had control over those things.


        • #5
          B has a point, if that is real watercolor and not a digitally created piece.
          While an illustration firm that does watercolor illustration would know to use an untextured plate or smooth style of board, if that art is a stock image, you might get all kinds of crap things happening.
          Remember on resolution, you can go down but not up. If that piece is created at 8" x 10" at 300ppi, you are going to be somewhere around 30ppi at full scale.
          The widest polycarb available to solid face that thing as a light box is about 100" wide x up to 25feet long (comes on roll.) Keep that in mind when creating your size. It is going to want to bow, as the center can't be supported. You would also need some depth behind it to create your box to hold the LED or whatever. You can't use Lumisheet or you'll get a strip of hot spots every 4' or so. An option would be to break it up into frames to give it more solid support. The trick is making it look like you did it on purpose rather than catering to the limitations of the substrate materials.


          • #6
            The watercolor splatter is from iStock


            You should create your own if you want to create a brand identity.
            Keep Saturn in Saturnalia.


            • #7
              I suppose we need to keep in mind that this is the student forum, where some of the concerns of professionals might not come into play when trying to get a good grade. In the real world, though, you'd never hold hostage a company's brand identity to stock art.


              • #8
                Definitely, acknowledge it is a student work, I'm just pointing out real-world concerns.

                Wouldn't be a bad idea for any student designer to have some time working with old-school materials though.
                Keep Saturn in Saturnalia.


                • #9
                  Most stock image licenses do not allow for logo use, iStock included. If this spatter is considered part of the logo, that image cannot be used. Though it could be used as a display element.
                  School should be taught like real world. At least a little bit.

                  Last edited by PrintDriver; 07-12-2017, 08:21 PM.


                  • #10
                    I wasn't far off in my estimate of size.
                    That artist is a hoot. I like her stuff.

                    The problem lies in how often this one has been used and how often it has been stolen. I have 10 pages of google reverse image lookups on that one.
                    Wouldn't touch it with a 10' pole.
                    Last edited by PrintDriver; 07-12-2017, 08:24 PM.






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