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Have I been staring at my logo for too long?

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  • Have I been staring at my logo for too long?

    Hi everyone,

    First post, so here goes.

    I made this logo a few months ago, and have been using it ever since.

    But as I'm updating my website and 'freelance' brand, I'm questioning the concept.

    My name: Dominic Tunstall

    Alias for freelance studio: Tunstall

    Concept: Combining Tunstall + Design in a minimal shape/logo

    The colours are light and dark greys for reversed. Keeping it minimal to allow the work to speak (on my site)

    I would later animate a stripped down version of the logo, to show a relationship/passion between Tunstall + Design, having the T swoosh in from the right, and the D swoosh in from the left, to connect the two. (Attached)

    Let me know what you all think, are the 3 l ines too much? Can I connect them differently? What do you see? Would you make a connection as to what each letter stands for (being a client)?

    Thanks in advanced.

    Click image for larger version

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    Attached Files

  • #2
    Hi Tunstall and welcome to GDF.

    We ask all new members to read very important links here and here. These explain the rules, how the forum runs and a few inside jokes. No, you haven't done anything wrong, we ask every new member to read them. Your first few posts will be moderated, so don't panic if they don't show up immediately. Enjoy your stay.
    Shop smart. Shop S-Mart.


    • #3
      I like it a lot. I want the three lines at the bottom to have a vertical line connecting them like they're connected at the top -- mainly, because "direction" is a subconscious thing... leaving that open takes you "backward" and you really want to take your clients "forward". I'd just close the loop and call it good, it's a nice mark. Then get to work finding clients and doing good things... don't overthink.
      You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB


      • #4
        EC's thoughts mirror my own. The first thing I wondered was why the bottom-left wasn't closed off like the top-left is. I do like the look, though. It's nice.


        • #5
          Hi KitchWitch, thanks for the information. I will sure check them out.

          Great feedback guys. I think my initial reasoning behind that was that the bottom lines was where it started and then finished at the closed lines at the top. But looking at that doesn't make sense, because we naturally draw our D's clockwise.

          I've made some changes below.

          Click image for larger version

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          • #6
            It's rad tunstall ! I love it.
            You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB


            • #7
              Hey tunstall

              Really a good looking mark! To answer your question I think we all stare at our own designs for way to long .

              Have you looked at this mark without the middle line? I really like the direction but I feel like the thru line takes me backwards. My eye starts at the top left and follows the contour of the 'D' backwards.

              That would be my main feedback. I really do like the direction though - keep on it!

              Best regards,


              • #8
                @ECThank you.

                @Kdigennaro Yes, we definitely do! Yes I've tried removing the middle line, it just feels odd. My design principles are simplicity, sophistication and clear communication - I feel the 3 lines give it complexity and sophistication, all while remaining simple and clear.

                Great feedback guys, really appreciate it. I'll start to be active across the forums from now on.







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