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  • Web developer logo


    I am a freelance web developer looking to do a new logo for myself. Any suggestions / feedback on my ideas would be great.


  • #2
    I'd use the straight-up-and-down Roman face rather than italics. which are mostly used for emphasis in body copy. When they're used like you've used them, they impart of sense of instability, leaning and tipping over. Unless the logo is suggestive of speed, movement or unless the slant angles match up with other slanted elements in the logo, I always stay away from using italics.

    What is the dot before the J all about? It seems gratuitous.

    Cyan, in my opinion, is a weak, sickly color to avoid. It's only useful purpose is being essential to CMYK printing. I feel the same way about magenta.

    Making the logo all black except for the d makes the d stand out as being somehow different or more important than the other letters, but it isn't more important; it's just a d.

    I don't really care for the combination of the W symbol with the logotype you've created. It's sort of like two separate logos that don't match each other. The W symbol is fine by itself (aside from not having an obvious B&W treatment). And the logotype is also fine by itself. But using them together just comes across to me as two stylistically different and clashing logos.


    • #3
      I think #2 is most successful. I actually like the "." -- I get it. And I'm a sucker for bright colors so that doesn't bother me. My brand colors are hot pink and black so you might not want to take my word for it. I can't really see -- is the tagline surrounded by two different bracket styles?

      I don't think the "W" mark in the last versions is all that remarkable, if you want to go that route I'd try to make that mark a little more unique than just overlayed triangles. I agree with B -- it doesn't really go with the other treatment and gets a little too busy (a more stylizing "W" paired with less stylizing type would probably work better).

      You could do something with the .jdw if you need a standalone icon for favicons etc. if that's the rationale for the w in the circle.
      Last edited by EC; 05-19-2017, 04:46 AM.
      You can fool some of the people all the time, and those are the ones you want to concentrate on. --GWB


      • #4
        For me, the biggest problem with all the examples is that the encroachment of the w on the d causes them to read "jawhite".
        I'd rather be killed than come to your party, but if you don't invite me, I'll kill myself.


        • #5
          Hi Guys

          I have listened to the feedback and have come back with some options.

          @b I have tried some of your suggestions with the typeface and colour. The . before the name is what is used for class names fin CSS and inside the {} contain the properties so i thought it would be a nice touch to incorporate these elements into the design even if it wasn't instantly clear to everyone why.

          @EC I have tried some options with a different mark sticking with the geometric theme but incorporating a JW.

          HotButton I have tried the design without the encroachment.


          • #6
            Now the "J" looks like an "i". Was there a reason for this change?


            • #7
              Agreed with cableninja yes "J"looks like an "I"


              • #8
                I like the last one in particular. Also i get the .divName reference with the other designs. Correct me if I am wrong about that. One tip that significantly changed my design as of recent, is make ONE thing stand out about your logo. You have the W, and the cut outs of jdwhite. Less is more.


                • #9
                  Hi Guys

                  Based on some of the comments I have redesigned with a different typeface and tried to give the whole thing a more web developer feel.

                  Let me know your thoughts.



                  • #10
                    I get that the brackets form a W, that reads, but is it a good idea?

                    If you have some quality that may distinguish you from your competitors, and is of value to potential clients, I would try to promote that quality in your branding. If not, and you just want to use your name, I'd focus on aesthetics and not try to be too clever. The two triangles in a circle in the first round, for example, is aesthetically pleasing, reads as a W, and is easily recognizable. Just use regular type with it though, it's too busy otherwise.


                    • #11
                      -Who's the audience? If they aren't other developers, I'd ditch the use of brackets, css class name dots etc, because it just seems too technical (and they won't understand it).

                      -Why are you shortening your name to jd? First names are a good way to make a connection, so surely you'd want them to know you first name to better relate to you.

                      -Think what you are trying to emphasize. Are you already well known as a web developer or do you plan to do other services than web? If the answer is yes, then it's fine to emphasise your name. If the answer is no, then maybe you want the logo to push the web development part. People only see your logo for a split second. It would be awful if someone was looking for a developer, but skipped over you, because they couldn't work it out from the logo.


                      • #12
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