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Tours Travel company logo, what do you think?

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  • #16
    I like the typography a whole lot better on this last version. Much, much better, in fact.

    I still like the first logo, though. The little sawtooth pattern on the top instantly reminds of of a razorback hog or a porcupine. Even if that weren't the case, it would still be a little bit of visual noise that interferes with the fluidity of the rest of the shape.

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    • #17
      Testing the logo on a mock up of a name card

      Made seamless pattern using the logo, looks like wave crests now?
      Last edited by Dan Tyler; 11-15-2017, 07:02 PM.

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      • #18
        I like the progression of the logo - it looks very well

        But that kerning is driving me nuts! It needs to adjusted and corrected!

        "May your hats fly as high as your dreams"Michael Scott

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        • #19
          Do people still use QR codes?
          Two phones ago I downloaded an app just to check that a client's QR code was linking properly when printed. 4 years later now, and that app has never been used again. Neither for clients, nor in real life. To snap a QR in real life requires far too many steps to make it worth my while to snap them, simply because the phone is on my belt and has a passcode screen. That finger print thing doesn't work so well if you actually use your hands to do real work.
          Anyway...that's a whole different rant.

          The thing about those mock ups is they hide all the defects of a logo. When displayed at an angle the fact that the kerning stinks is fairly well hidden.
          If a logo works flat and in black and white, it will work on business cards and matchbook covers. Don't put the cart before the horse.
          Last edited by PrintDriver; 11-17-2017, 07:10 AM.

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          • #20
            I quite like it to be honest, it's not too stuffed but it's clean, easy to remember! Well done Dan.

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            • #21
              Originally posted by PrintDriver View Post
              Do people still use QR codes?
              Two phones ago I downloaded an app just to check that a client's QR code was linking properly when printed. 4 years later now, and that app has never been used again. Neither for clients, nor in real life. To snap a QR in real life requires far too many steps to make it worth my while to snap them, simply because the phone is on my belt and has a passcode screen. That finger print thing doesn't work so well if you actually use your hands to do real work.
              Anyway...that's a whole different rant.

              The thing about those mock ups is they hide all the defects of a logo. When displayed at an angle the fact that the kerning stinks is fairly well hidden.
              If a logo works flat and in black and white, it will work on business cards and matchbook covers. Don't put the cart before the horse.

              Yeh I get what you mean - we need Apple to automate the scanning of a QR code when holding a phone up to one. Once Apple do it - then QR codes will be amazeballs and everyone will use them.

              C'mon APPLE! Get your stuff together!

              "May your hats fly as high as your dreams"Michael Scott

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              • PrintDriver
                PrintDriver commented
                Editing a comment
                They just issued us new iphones and now it will read a QR without an app (I just discovered this this morning as I was shutting off all the stupid stuff Apple seems to think I want on a phone.) But it's still on my belt and locked, and the camera isn't active unless I tell it to be.

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