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Paradigm Shift. A logo.

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  • Paradigm Shift. A logo.

    I had my business card/ website style up here for critique, which had gotten some very good criticisms. I didn't stress the design of the logo back then, so I was hoping everyone can have a poke at it in this thread.



    I figured it was justified using an expressive font and tried to keep the icon subtle and simple. It's not meant to be seen off the bat, but the converging shards resemble a "P".

    This logo will be used on websites, letterheads, business cards, T-shirts.

    Thank you everyone!

  • #2
    Question: Graphic logo shape Vs paradigm, what is the relation? not demeaning just want to know the rhetoric (beside the "P" shape which I find not obvious).

    Comment


    • #3
      Just so you know:

      http://www.paradigmshift.com/
      http://www.paradigmshift.info/
      http://www.p-shift.net/
      http://www.paradigm-design.com/

      You might want to think about how this term has been used so much before and that your logo (mark, bug) is overused. That symbol is just not going to stand out. Break out your sketchpad and do some brainstorming about things that are important to you or you feel describe what it is you want to accomplish with your designs.
      “The significant problems we face cannot be solved at the same level we created them.” Albert Einstein

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      • #4
        You're right Brie, my icon is under competition, especially from the first one.

        To the above question, the pieces are to signify different approaches coming together, and the ultimate unity of these ideas pioneer something different, something that stands out.
        (oh the irony )

        Paradigm shift isn't very common. Being an avid philosophy reader, that is where I usually see the term used; in the scientific philosophy discussions. As enlightened by Brie's links, it does seem moderately used, but not in a mainstream sense. For record's sake, I've checked Google's first 3 pages of results with the term, and only a few results were that of business with the same name.
        I'm also not making such a big deal about the usage because what Paradigm Shift is is a theme, not my business name or anything as cardinal as that. Personally, I'm not too fond of having a business name because they are mostly cliche, such as J.S. design, J.S. studios, etc. which is why I like themes for my website because of it's changeable and refreshing outlook every once a year or so.

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        • #5
          All i see is the mitsubishi logo.

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          • #6
            I read somewhere online - but a couple of years ago now - that the expression 'Paradigm Shift' was being used by 'middle management-types' in meetings, but that they had no idea of the real meaning behind it. It was used as a kind of buzzword.
            Want to know what a true friend is? One who walks in when the world walks out.

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            • #7
              Originally posted by doctorfoz View Post
              I read somewhere online - but a couple of years ago now - that the expression 'Paradigm Shift' was being used by 'middle management-types' in meetings, but that they had no idea of the real meaning behind it. It was used as a kind of buzzword.

              Yep BIG time buzzword -especially in the 90s.
              Much like "synergy" and "interface" "proactive" and phrases like "going forward"


              Quote from the Simpsons:
              Excuse me, but "proactive" and "paradigm"? Aren't these just buzzwords that dumb people use to sound important? Not that I'm accusing you of anything like that. I'm fired, aren't I?
              Keep Saturn in Saturnalia.

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              • #8
                I think it is rather boring and I mean that as respectfully as possible. I just don't think it at all conveys your explanation behind your usage of the name and design. It just doesn't "stand out", in my opinion. I agree about the Mitsubishi comment, but I thought that was just because I am into cars

                Do you have any other concept sketches for us to look at?
                EverythingTracy.com

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                • #9
                  I think "paradigm shift" was really brought into the realm of corporate-speak by Stephen Covey - brain is totally blanking on the name of his book. Seven somethings...

                  Comment


                  • #10
                    Originally posted by vibrant_echo View Post
                    I think "paradigm shift" was really brought into the realm of corporate-speak by Stephen Covey - brain is totally blanking on the name of his book. Seven somethings...
                    The Seven Habits of Highly Effective People.

                    Comment


                    • #11
                      ^^ Thank you!

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                      • #12
                        Originally posted by vibrant_echo View Post
                        ^^ Thank you!
                        No problem.

                        Someone gave the book to me years ago, but I've never gotten around to reading it all the way through yet.

                        Comment


                        • #13
                          ^^ Sharpen the Saw!
                          This post is brought to you by the letter E and the number 9. Those are the buttons I push to get a Twix out of the candy machine.
                          "I put my heart and my soul into my work, and have lost my mind in the process."

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